1stMascot of the Year · 1 mascot
1 million won in prize money
- Character robot experience worth 5 million woncustom skin + one live day
- Appearance on Geekble's YouTube channel1M subscribers
2026 AWARDSelection in progress
Mascot of the Year 2026
Daily Mascot, Geekble and LudBot are choosing the most loved mascot of the year in South Korea.
- 1st prize
- 1,000,000 won
- + plus a character robot experience and a Geekble feature
- Entries close
- Dec 11
- 28 days left
- Winners
- Dec 30
- Top 20 announced Dec 18
Prizes
2nd4 mascots
300,000 won each
What is a character robot?
A robot that wears a costume made to match your mascot and walks on its own legs. Unlike a costume suit, there is no one inside.
- 01Custom skin
We make a skin true to your mascot's design and fit it to the robot.
- 02One live day
It walks and greets people at your event for a full day, run by the LudBot team.
- 03No one inside
No heat, cold or blind spots to worry about, so it can keep going.
Custom skin
Jongdori
Mascots that already became robots
On stage · October 2026Jongdori
Jongno-gu's official character took the stage at a youth career fair, bowing with performers and walking the fair to meet students.
POEX, PohangIn production · 2026
Pongi
POEX's Pongi is being built as a character robot right now, with a skin true to the mascot and a tuned walk.
How winners are chosen
- 1Nominees
Every mascot in the Daily Mascot Directory and our newsroom research
- 2Entry
The owning organization confirms its entry with official artwork and highlights
- 3Top 20
Twenty finalists are picked from confirmed entries
- 4Judging
Daily Mascot, Geekble and LudBot judge together
CriteriaThis year's highlightsPublic loveCharacter storyDesign
Schedule
- Nominee noticesNEXTNov 17
- Entries closeDec 11
- Top 20 announcedDec 18
- Winners announcedDec 30
- Prizes deliveredJan 2027
Is your mascot a nominee?
Every mascot in our directory is a nominee. (5,091 mascots)
Confirm your entry
For the organization that runs the mascot. Only confirmed entries go on to judging.
Organized by
Daily Mascot
Daily Mascot Host
The magazine and directory of more than 5,000 South Korean mascots
Geekble Partner
A science YouTube channel with 1 million subscribers. The winner appears in a Geekble video
LudBot Partner
The robot brand that turns mascots into character robots walking on their own legs
FAQ
Is there an entry fee?+
No. There is no fee or purchase requirement at any stage.
How were nominees chosen?+
Every mascot in the Daily Mascot Directory and our newsroom research is a nominee. Use the search above to check.
Can public institutions receive prize money?+
Rules differ by institution, so we agree on how to deliver the prize with each winner. A donation in the institution's name is also possible.
What is the character robot experience?+
We make a custom skin of your mascot for our character robot and run it live at your event for one day (worth 5 million won). No purchase required.
How is my information used?+
Only to run the event, judge and update the directory. It is deleted after one year. Geekble and LudBot news only if you opt in.
Contact award@dailymascot.com