Brands

Mascots of companies, franchises, banks and retailers24 stories

9.81 Park Jeju's Gyureu Fronts Nauda Tourism Campaign

9.81 Park Jeju is putting its tangerine mascot Gyureu at the center of a campaign for Nauda members. Members who use the full package receive a limited-edition bandana.

Archive · Nov 6, 2026

Brief

S-OIL Mascot GooDOIL Becomes a Soldier for Armed Forces Day

S-OIL released a training-themed video, "Jinjja Doili," to mark Armed Forces Day. GooDOIL also took part in the Ministry of National Defense's character unification project.

Archive · Oct 2, 2026

Hanmi Science Unveils Anne, Official Character of Its Anne Series

Hanmi Science has unveiled Anne, a single character for its eight over-the-counter Anne series medicines. Employees chose the red-haired girl in a vote.

Archive · Sep 14, 2026

Feature

From Habimi to Kiwooma, Corporate Characters of Summer 2026

Companies released a string of new characters in summer 2026. Kyowon Tour's AI character Easy passed 1 million views on short-form videos.

Archive · Aug 2026

Buldak's New Mascot PEPPO Gets an Official Platform

Samyang Roundsquare has replaced HOCHI with PEPPO as Buldak's main mascot. It also opened PEPPO World.com and the PEPPO World Shop.

Archive · Jun 23, 2026

Brief

Kumho Tire's Ttoro and Roro Appear in Netflix Campaign

The campaign was introduced as Netflix's first corporate brand partnership in South Korea. The two characters appear as Squid Game contestants.

Archive · Mar 23, 2026

Shinsegae Duty Free's 'Paul and Bani' Campaign Wins Grand Prize at Digital Advertising Awards

Shinsegae Duty Free won with a shopping theme park campaign led by its own characters, Paul and Bani. The campaign was linked to the Sky Park at its Myeongdong store.

Archive · Dec 16, 2025

Tsingtao's Ttao Tours Festival Booths Selling Merchandise

Ttao booths sold merchandise at a rock festival and an illustration fair. A batch of 25,000 limited-edition Ttao emoticons ran out in one day.

Archive · Oct 2025

Hollys Unveils Holly Bear, a Bear That Came Down From the Forest

Hollys introduced Holly Bear, a bear drawn down from the forest by the smell of coffee. The chain released three seasonal menu items and merchandise, and some items sold out right after launch.

Archive · Sep 2025

Hyundai Livart Furniture Character Family Draws About 11,000 to Seongsu Pop-Up

More than 80% of visitors to the Seongsu pop-up were in their 20s and 30s. In September, the company released six character figures.

Archive · Jun 2025

Brief

Hanatour Cat Character Hanyang Debuts in April Fools' Day Video

Travel agency Hanatour introduced its cat character Hanyang in an April Fools' Day concept video. Hanyang then appeared in promotional events and a cat model photo challenge, becoming the company's mascot.

Archive · Mar 31, 2025

Brief

Shinhan Financial Opens Official Website for Its Shinhan Friends Characters

The site has three sections: a character archive, e-cards and digital goods. The characters also appeared at a character fair in July.

Archive · Jan 2025

Paldo Bibimmyeon II Characters Tteugeopkae and Chagapkae Become Reversible Plush Prizes

Paldo turned its Paldo Bibimmyeon II characters Tteugeopkae and Chagapkae into reversible plush dolls. The company offered them as prizes in November.

Archive · Nov 29, 2024

Brief

Kumho Tire Unveils Ttori, a Character for Its Electric Vehicle Tires

Ttori is the character for EnnoV, Kumho Tire's EV tire brand. The company plans to expand its world through growth episodes set at one month, one year and five years.

Archive · May 8, 2024

Brief

ZEPETO Unveils Gemma, Its First Official Character

Naver Z introduced Gemma, the first official character of ZEPETO, in April 2024. Its name comes from ZEM, the unit of currency used inside ZEPETO.

Archive · Apr 2024

LG Uplus Holds Giant 'Mooner' Pop-Up at Han River Park

LG Uplus opened a giant pop-up, 'Mooner's Spring Picnic,' at Yeouido Han River Park. In May it took part in the Licensing Expo in Las Vegas.

Archive · Mar 31, 2024

Woori Bank Brings Back 'Wibee Friends' With a K-pop Idol Concept

Woori Bank has revamped its characters five years after they went inactive in 2019. A new member, Pudding, has joined the group.

Archive · Jan 29, 2024

Brief

Air Busan Launches Official Characters Eburi and Reoburi

Two new official characters replace the airline's previous character, Smarty. Their names were chosen through an internal staff contest.

Archive · Jan 3, 2024

Saramin VTuber Rahi Holds Joint Broadcast With Iksan City's Seodong

A corporate VTuber and a local government VTuber shared one screen. Together they introduced youth employment policies.

Archive · Nov 21, 2023

Feature

Corporate Mascots in 2023, From Animation to Giant Sculptures

Five companies, from financial firms to a builder and a duty-free operator, put their characters to work in 2023. They used animation, emoticons and large sculptures.

Archive · Nov 2023