Hanatour Cat Character Hanyang Debuts in April Fools' Day Video

Travel agency Hanatour introduced its cat character Hanyang in an April Fools' Day concept video on March 31, 2025. Hanyang later appeared in promotional events and hosted a "Cat Model Photo Book" challenge, becoming Hanatour's brand mascot.

In June that year, an analysis found that Hanatour was the only company in the travel industry with its own character. According to the analysis, other travel agencies did not have their own characters and focused their marketing on pop-ups and collaboration campaigns.