From Habimi to Kiwooma, Corporate Characters of Summer 2026

Companies released a string of new characters in summer 2026. Their uses varied, from a character based on a product to one in charge of safety, characters on a navigation screen and characters that debuted at a baseball stadium. One AI character passed 1 million views with short-form videos.

SK hynix's Habimi takes the Olympiad stage

SK hynix released Habimi, a character based on HBM, in June 2026. Its code name is "Agent 660." At the 2026 Heinstein Olympiad, it performed with a humanoid robot and also appeared on the event stage.

Hanwha Engineering and Construction's safety character Han Suho

Hanwha Engineering and Construction unveiled its safety character Han Suho in July 2026. The character was chosen through an internal contest and has been applied to signs, posters and training materials.

TMAP adds 3D character icons to its navigation

TMAP Mobility unveiled four 3D character icons linked to driving speed and direction in its navigation on July 29, 2026. The character icons on the screen react to the car's movements. The company also converted eight existing icons to 3D.

Kyowon Tour's Easy reaches 1 million short-form views

Content featuring Easy, the in-house AI character of Kyowon Tour's Travel Easy, passed 1 million cumulative views in July 2026. Easy is a meerkat character. It appears in Instagram and YouTube short-form videos, cast as an employee of the travel brand. The company said engagement rates for Easy content are higher than for general informational content.

Kiwoom Securities' Kiwooma and Kiwoomyo debut at Gocheok Dome

Kiwoom Securities unveiled its new characters Kiwooma and Kiwoomyo for the first time on Aug. 22, 2026, at Kiwoom Partner Day (a Kiwoom Heroes game) at Gocheok Dome. Character stickers were handed out at the venue.

Cozy House's Coco, Kaka and Lulu

Cozy House Korea Co. unveiled Coco, Kaka and Lulu, the official characters of its brand Cozy House, in August 2026. Coco is a koala, Kaka is a quokka and Lulu is a kangaroo. The company said it is releasing digital content featuring the characters one by one on its official social media channels.

The ways the new characters were introduced also differed. An internal contest, a first reveal at an event, an app screen redesign, a gradual social media rollout and a short-form video series all took place in the same summer.