News · NoticeDaily Mascot Launches With a Directory of 5,091 Mascots From Across South KoreaAn online newspaper that covers only mascots has launched. It is also publishing a record of South Korean mascots going back to 2023.Nov 10, 2026
News · AnalysisThe Mascot Directory by the Numbers: 5,091 MascotsLocal government mascots are the most numerous in the Mascot Directory. Public institutions and elementary schools come next.Nov 10, 2026
News · AnalysisThe Mascot Directory by the Numbers: 5,091 MascotsLocal government mascots are the most numerous in the Mascot Directory. Public institutions and elementary schools come next.Nov 10, 2026
Local · BriefPouri, Byeolsan, Parangi and Gatpyeongi Film Hometown Love Donation Short VideoNov 12, 2026
Red Cross Mascot Nanumi and Gyeongnam's Byeori Win Grand Prizes at 2026 Character AwardsNanumi won in the public representative character category. Byeori won the local government communication and promotion category for the second year in a row.Nov 12, 2026
Nonsan Strawberry Festival Characters Win Top Prize at Public Character FestivalArchive · Oct 16, 2026
Brief9.81 Park Jeju's Gyureu Fronts Nauda Tourism Campaign9.81 Park Jeju is putting its tangerine mascot Gyureu at the center of a campaign for Nauda members. Members who use the full package receive a limited-edition bandana.Archive · Nov 6, 2026
FeatureCorporate and Club Mascots Team Up With Sports Teams in 2026Malhaeboca's Chu, Hana Insurance's Byeoljanggun and Everland's Lessy partnered with sports clubs. SSG Landers and IBK Altos put their own club characters forward.Archive · Mar 29, 2026
KBL Picks Capybara Character Basbara as Its Youngest Mascot With 52% of Fan VoteArchive · Nov 19, 2025
V-League Launches Official Cheering Sticks for All Clubs, Plus 3 Merchandise-Only CharactersArchive · Oct 25, 2025
DMBusinessBriefGravity Releases 16 Ragnarok Moonlight Flower Stickers on LINEThe Ragnarok monster topped a character preference survey of users in Taiwan. The stickers are on sale in about 200 regions.Nov 12, 2026
ROSA Named Korea Labor Foundation Character Through Public AI ContestThe Korea Labor Foundation held a contest for characters the public drew with generative AI. The grand prize winner, ROSA, is now the foundation's official character.Archive · Sep 7, 2026
Mirae Asset Securities Makes 'Animal Expedition' Season 2 With a University PartnerArchive · Jul 7, 2026DMPeople
Hongseong County Picks Hongberry and Others From 525 Local Specialty Character EntriesArchive · Jan 14, 2026
Notice2026 Mascot of the Year Opens SoonDaily Mascot and Lud Dynamics are jointly hosting the event. It will select the mascots that were loved over the past year.Nov 10, 2026
ColumnMascots Do Not Have Terms of OfficeGrowing an existing face is harder than creating a new one. That is why it is worth more.Nov 10, 2026