May 2026: Characters at Family Month Events

In May 2026, Family Month in South Korea, museums, local governments, event organizers and companies held events led by characters. There were character photo zones, cultural heritage hunts, stamp tours and exhibitions at experience centers.

Gwangju National Museum and Jeonju National Museum: Children's Festivals

The 2026 Children's Day festival at the Gwangju National Museum drew 69,052 visitors, including 21,764 on Children's Day alone. The festival ran an activity in which children looked for cultural heritage items that resemble the museum's characters. The characters of the Gwangju National Museum (Children's Museum) are Cheongi, Jjugi and Dari. The festival attendance figures were published as a news item on the National Museum of Korea website.

The Jeonju National Museum set up a photo zone with its character Hwirigi in front of the main building during its 2026 children's festival. The Jeonju National Museum's characters also include Oseong and Haneum (Little Scholars).

Daedeok District, Daejeon: A Festival Named After a Character

In May 2026, Daedeok District in Daejeon held its Children's Day festival, "Let's Play with Deokgu," named after the district character Deokgu, at Hannam University's 56th Anniversary Memorial Hall. About 1,000 people attended, and 30 hands-on programs were offered.

Busan Children's Day Festival: MAM-BA's Secret Base

The Busan Children's Day Festival, hosted by Busan Ilbo, chose "MAM-BA's Secret Base" as the theme of its 53rd edition (May 5, 2026). It offered a stamp tour in which children became secret agents for the event character MAM-BA, along with a random play dance.

Gwangju Metropolitan City and Nowon District, Seoul: Safety Experience and a Carbon Neutrality Center

Gwangju Metropolitan City held a citizen safety experience fair at City Hall in May 2026. The city characters Bitdori and Bitnayeong took part in a population campaign the same month.

Nowon District in Seoul opened the Nowon Carbon Neutrality Experience Center in May 2026. The exhibition is themed around the journey of its guide characters Zeroni, Econi and Greeni. The three are characters of the center, separate from the district's main character.

Hyundai Motor: Reureureu's Family Month Events

In May 2026, Hyundai Motor held offline Family Month events at Hangang Park and Everland, led by its social media character Reureureu. Reureureu is a Hyundai Motor social media character introduced in 2019 and redesigned in 2024.