Sports

Mascots of pro and community sports clubs11 stories

Chuncheon Citizen FC Unveils Tiger Mascot Chuni

The name, chosen from about 100 fan entries, combines the Korean characters for "spring" and "benefit." The club plans to use the mascot at home games and on merchandise starting next year.

Nov 12, 2026

Brief

Samsung Lions' Bleo Family Celebrates First Championship in 12 Years

The lion family mascot arrived with the opening of Lions Park in 2016. Samsung's semiconductor business has its own mascot, Dalsu, an otter from the Osancheon stream.

Nov 12, 2026

Feature

Corporate and Club Mascots Team Up With Sports Teams in 2026

Malhaeboca's Chu, Hana Insurance's Byeoljanggun and Everland's Lessy partnered with sports clubs. SSG Landers and IBK Altos put their own club characters forward.

Archive · Mar 29, 2026

Hwaseong FC Unveils Mars and Po, the Club's First Mascots

Mars is an alien creature styled as the club's official cheerleader. The mascots have expanded their activities through themed events and pop-ups.

Archive · Mar 19, 2026

KBL Picks Capybara Character Basbara as Its Youngest Mascot With 52% of Fan Vote

A capybara-inspired character won 52% of a fan vote that drew about 4,000 ballots. It becomes the youngest member of the KBL lineup.

Archive · Nov 19, 2025

V-League Launches Official Cheering Sticks for All Clubs, Plus 3 Merchandise-Only Characters

The Korea Volleyball Federation (KOVO) released official cheering sticks for every V-League club with Kofan Global. It also unveiled three new characters made only for merchandise.

Archive · Oct 25, 2025

Feature

T1, SSG Landers and PBA Unveil New Mascots in July 2025

T1 unveiled ATI, SSG Landers introduced Puri and Batty, and the PBA revealed Billy Bear. Gen.G Esports' GenRang served as an EWC ambassador.

Archive · Jul 2025

Doosan Bears Mascot Cheorungi Gets New Friends 'Bemily,' Debuting at June Lotte Game

The new mascot group Bemily was unveiled at the June 7 game against Lotte. Official 'Cheorungi and Friends' merchandise was released the same month.

Archive · Jun 7, 2025

K League x Sanrio Pop-Up Opens in Seongsu With 27 Characters

The pop-up featured 27 characters and 23 types of merchandise. A second pop-up in Daegu followed, along with a Zootopia collaboration.

Archive · Apr 24, 2025

Korea Volleyball Federation Unveils Five Position Mascots for 20th Anniversary

Each of volleyball's five positions is now represented by an animal. The federation also replaced its emblem and three trophies.

Archive · Oct 17, 2024

Four Public Mascots Back Gun Syuung in K League Class President Election

Four public mascots, including Gimcheon's Osami, joined the K League mascot class president election. They backed Gimcheon Sangmu FC's Gun Syuung.

Archive · May 1, 2023