T1, SSG Landers and PBA Unveil New Mascots in July 2025

Professional teams and leagues unveiled new mascots one after another in July 2025. New faces appeared in esports, professional baseball and professional billiards within a single month. T1 unveiled its mascot on July 13 and the PBA on July 21.

T1's ATI Succeeds Bunki

Esports team T1 unveiled its new team mascot, ATI, on July 13. ATI succeeds the previous mascot, Bunki, and will be used on merchandise and at fan events. T1 is an esports team jointly owned by SK Square and Comcast. It ranked first in viewing hours in 2025 by Esports Charts data, its fourth straight year at the top.

SSG Landers Add Puri and Batty Alongside Landy

Professional baseball club SSG Landers unveiled new mascots Puri and Batty in July. Puri is a pet dog character, and Batty is a bone-themed character. The two characters will appear alongside the club mascot Landy. SSG Landers also has another mascot, Kkamja.

PBA's Billy Bear, a Bear That Plays Billiards

The Professional Billiards Association (PBA) unveiled its official character, Billy Bear, at its Team League media day on July 21. Billy Bear is a bear that plays billiards. The PBA plans to use Billy Bear for venue events, social media, merchandise and licensing. The PBA runs the PBA Tour and the Team League and has a directly operated team, Breakers.

Gen.G's GenRang Serves as International Tournament Ambassador

One mascot that took a big stage in July was not new. GenRang, the tiger mascot of Gen.G Esports, served as an ambassador during the 2025 Esports World Cup (EWC). GenRang was unveiled in fall 2023 and has appeared as a costumed character on big stages such as the LCK finals. It has also been released as merchandise, including plush dolls, hats and headbands. Gen.G won the 2025 MSI and the EWC.

In July, two esports teams, a professional baseball club and a professional billiards league put mascots front and center. The new mascots were used on merchandise, at fan events and at venue events as soon as they were unveiled.