Sports· Brief

Samsung Lions' Bleo Family Celebrates First Championship in 12 Years

The lion family mascot arrived with the opening of Lions Park in 2016. Samsung's semiconductor business has its own mascot, Dalsu, an otter from the Osancheon stream.

By Daily Mascot Newsroom·Nov 12, 2026, 12:54 PM KST
Bleo
Bleo. Image: Samsung Lions

The Samsung Lions mascot "Bleo Family" celebrated the club's first Korean Series title in 12 years with fans in Daegu. In a report on November 10, the Joongboo Ilbo introduced both the ballpark's lion family, the Bleo Family, and "Dalsu," the ESG mascot of Samsung Electronics' semiconductor business.

According to Topstar News, the Samsung Lions clinched the championship in Game 5 of the Korean Series, reaching the top for the ninth time in club history. Captain Jaawook Koo was named the series Most Valuable Player (MVP).

The Bleo Family is a lion family mascot that debuted with the opening of Daegu Samsung Lions Park in 2016. It interacts with fans at the stadium.

Dalsu is a character based on an otter living in the Osancheon stream. Samsung Electronics' semiconductor business runs it as an ESG mascot that shares environmental stories. The Joongboo Ilbo described Dalsu as "an otter in a cleanroom suit."

This story was reviewed by the Daily Mascot newsroom before publication.

Sources

  • 중부일보 · 우승에 웃은 사자, 방진복 입은 수달… 삼성의 두 얼굴joongboo.com
  • 톱스타뉴스 · 삼성 라이온즈, 순혈주의 깨고 데이터·원팀으로 일군 12년 만의 KS 통합 우승topstarnews.net

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