K League x Sanrio Pop-Up Opens in Seongsu With 27 Characters
The pop-up featured 27 characters and 23 types of merchandise. A second pop-up in Daegu followed, along with a Zootopia collaboration.
The Korea Professional Football League held the "K League x Sanrio" pop-up at Musinsa in Seongsu, Seoul, from April 24 to May 8, 2025. The number of participating characters rose to 27, up from 15 in 2024, and 23 types of merchandise were on offer. About 200 groups waited in line at the venue, and after Seongsu the league also held a second pop-up in Daegu.
In the summer, the league opened a different collaboration pop-up. It ran a K League and Zootopia pop-up at The Hyundai Seoul for 13 days, from July 25 to Aug. 6. The event was held with Disney and CU and offered 25 limited-edition products.
The league also held an event to close the season. Starting Dec. 28, 2025, it hosted the season-ending event "K League Added Time" at The Hyundai Seoul, running encore pop-ups for Sanrio and Zootopia. The character collaboration pop-ups that began in spring thus continued through the summer and the end of the year.
The league's character is Kickkigi.
Sources
- 경인일보 기사kyeongin.com
- 데일리안 기사dailian.co.kr
- 스포츠경향 기사sports.khan.co.kr
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The name, chosen from about 100 fan entries, combines the Korean characters for "spring" and "benefit." The club plans to use the mascot at home games and on merchandise starting next year.
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