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Nonsan Strawberry Festival Characters Win Top Prize at Public Character Festival

The Nonsan Strawberry Festival characters won the top prize in the festival category. The Korea Employment Information Service's Yongyongi and Ppiyagi won the popularity award in the public category.

Archive · Oct 16, 2026

Business

CU Friends and Peripera Launch 10 Beauty Products

The products are the industry's first beauty line built on a convenience store's own character IP. A pop-up has opened in Seongsu, and the company plans distribution in 13 overseas countries.

Archive · Sep 28, 2026

Business

KT's Mint Raon Teams Up With Starship's Miniv for Collaboration Pop-Up

The collaboration goods were sold at a pop-up in Hongdae and at online and offline stores. The release came about a month after the two companies signed a character IP agreement in June.

Archive · Aug 5, 2026

Local · Feature

Public Agency Characters Reach the Finals of the 2026 Public Character Festival

Public agency characters made up 42 of the 74 finalists. Pai Chai University's Naseomi received 5,160 votes.

Archive · Aug 2026

Local

KOICA's PeKO Friends Reach Public Character Festival Finals for Second Straight Year

The five characters represent KOICA's five core values, the 5Ps. They have appeared as emoticons, at pop-up stores and in overseas official development assistance promotions.

Archive · Jul 27, 2026

Business

Gijang County Opens 'Gijang Friends' Pop-Up Store at Lotte Mall East Busan

The pop-up at Lotte Mall East Busan was designed around a harbor departure theme. It offered a stamp tour and limited-edition merchandise.

Archive · Jul 24, 2026

Business · Brief

Korea Customs Service's Mata Joins Public Character Goods Pop-Up at Duty-Free Store

The 11-day pop-up ran at Lotte Duty Free World Tower. Mata appeared alongside Kumdori, Hamo, Joayong and others.

Archive · May 21, 2026

Sports · Feature

Corporate and Club Mascots Team Up With Sports Teams in 2026

Malhaeboca's Chu, Hana Insurance's Byeoljanggun and Everland's Lessy partnered with sports clubs. SSG Landers and IBK Altos put their own club characters forward.

Archive · Mar 29, 2026

Local

Chuncheon Tourism Characters Bomnae Crew Hold First Pop-Up in City Hall Lobby

Six characters, including ones modeled on dakgalbi and makguksu, appeared at their first pop-up store. The event continued as a pop-up touring local tourist sites.

Archive · Mar 20, 2026

Sports

Hwaseong FC Unveils Mars and Po, the Club's First Mascots

Mars is an alien creature styled as the club's official cheerleader. The mascots have expanded their activities through themed events and pop-ups.

Archive · Mar 19, 2026

Local

2025 Joayong Festival Draws 45,000 Visitors Over Two Days

The Joayong Festival drew 45,000 visitors over two days. Pop-up sales topped 14 million won ($10,000), more than four times the forecast.

Archive · Sep 2025

Brands

Hyundai Livart Furniture Character Family Draws About 11,000 to Seongsu Pop-Up

More than 80% of visitors to the Seongsu pop-up were in their 20s and 30s. In September, the company released six character figures.

Archive · Jun 2025

Business

Knotted's Sugar Bear and Cream Bunny Join KartRider Game

Knotted teamed up with KartRider Rush+ for the game's fifth anniversary. More than 10 Knotted items were added to the game.

Archive · May 2025

Sports

K League x Sanrio Pop-Up Opens in Seongsu With 27 Characters

The pop-up featured 27 characters and 23 types of merchandise. A second pop-up in Daegu followed, along with a Zootopia collaboration.

Archive · Apr 24, 2025

Business

LG Uplus Mascot Mooner Tours Six Japanese Cities With Pop-Up Stores

Mooner's touring pop-up drew about 40,000 visitors across six cities in Japan. In South Korea, the character moved into stationery stores with dedicated branches.

Archive · Apr 10, 2025

Local

Yanggu's Baekkobi Hosts Nine Scenic Views of Yanggu Pop-Up in Seoul's Yeonnam-dong

Yanggu County opened a pop-up in Yeonnam-dong where its mascot Baekkobi introduced the Nine Scenic Views of Yanggu. In August, the pop-up moved to Hyundai Department Store's Cheonho branch.

Archive · Apr 2, 2025

Brands · Brief

Hanatour Cat Character Hanyang Debuts in April Fools' Day Video

Travel agency Hanatour introduced its cat character Hanyang in an April Fools' Day concept video. Hanyang then appeared in promotional events and a cat model photo challenge, becoming the company's mascot.

Archive · Mar 31, 2025

Business

National Park Mascots Bandari and Ggomi Bring About 150 Items to COEX Mall Pop-Up

About 150 character products went on sale at COEX Mall in Seoul. In the fall, the pop-up moved to the Juwangsan visitor center.

Archive · Mar 6, 2025

Local

Suncheon Teams Up With CJ ENM to Refresh Hooded Crane Mascot Rumi

Suncheon aims to post an Instagram comic twice a month and make about 30 kinds of merchandise. It plans a full promotion at the Global Content Festival in October.

Archive · Feb 24, 2025

Local

Seoul Metro Opens Ttota Pop-Up for Seoul Subway's 50th Anniversary

Seoul Metro ran a 10-day Ttota pop-up at Hyundai Department Store D-Cube City. It offered about 20 kinds of merchandise.

Archive · Jul 26, 2024

Brands

LG Uplus Holds Giant 'Mooner' Pop-Up at Han River Park

LG Uplus opened a giant pop-up, 'Mooner's Spring Picnic,' at Yeouido Han River Park. In May it took part in the Licensing Expo in Las Vegas.

Archive · Mar 31, 2024

Business · Brief

Ulsan Keunaegi Opens Pop-Up on Gyeongju's Hwangridan-gil

Jung District, Ulsan ran a pop-up in Gyeongju from March 29 to April 7. It sold plush dolls and key rings and offered a craft activity.

Archive · Mar 29, 2024

Business

GS25's Mr. Mumu Merchandise Tops 1 Million Units in Just Over a Year

Sales of the goods reached about 1.6 billion won ($1.2 million). A pop-up store in Seongsu drew 35,000 visitors in two weeks.

Archive · Feb 22, 2024

Business · Feature

Brand Characters That Fronted Pop-Up Stores in 2023

From SK Telecom's A. to Sunyang's Whale, four brands from different industries opened character pop-ups within four months.

Archive · Dec 2023

Business

Daewoo E&C's Manager Daewoo Jeong Joins Character Licensing Fair

Daewoo E&C opened a Daewoo Jeong booth at a character licensing fair. All proceeds from merchandise sales will be donated.

Archive · Jul 14, 2023

Directory

Stories

Nonsan Strawberry Festival Characters Win Top Prize at Public Character Festival

CU Friends and Peripera Launch 10 Beauty Products

KT's Mint Raon Teams Up With Starship's Miniv for Collaboration Pop-Up

Public Agency Characters Reach the Finals of the 2026 Public Character Festival

KOICA's PeKO Friends Reach Public Character Festival Finals for Second Straight Year

Gijang County Opens 'Gijang Friends' Pop-Up Store at Lotte Mall East Busan

Korea Customs Service's Mata Joins Public Character Goods Pop-Up at Duty-Free Store

Corporate and Club Mascots Team Up With Sports Teams in 2026

Chuncheon Tourism Characters Bomnae Crew Hold First Pop-Up in City Hall Lobby

Hwaseong FC Unveils Mars and Po, the Club's First Mascots

2025 Joayong Festival Draws 45,000 Visitors Over Two Days

Hyundai Livart Furniture Character Family Draws About 11,000 to Seongsu Pop-Up

Knotted's Sugar Bear and Cream Bunny Join KartRider Game

K League x Sanrio Pop-Up Opens in Seongsu With 27 Characters

LG Uplus Mascot Mooner Tours Six Japanese Cities With Pop-Up Stores

Yanggu's Baekkobi Hosts Nine Scenic Views of Yanggu Pop-Up in Seoul's Yeonnam-dong

Hanatour Cat Character Hanyang Debuts in April Fools' Day Video

National Park Mascots Bandari and Ggomi Bring About 150 Items to COEX Mall Pop-Up

Suncheon Teams Up With CJ ENM to Refresh Hooded Crane Mascot Rumi

Seoul Metro Opens Ttota Pop-Up for Seoul Subway's 50th Anniversary

LG Uplus Holds Giant 'Mooner' Pop-Up at Han River Park

Ulsan Keunaegi Opens Pop-Up on Gyeongju's Hwangridan-gil

GS25's Mr. Mumu Merchandise Tops 1 Million Units in Just Over a Year

Brand Characters That Fronted Pop-Up Stores in 2023

Daewoo E&C's Manager Daewoo Jeong Joins Character Licensing Fair