Chuncheon Tourism Characters Bomnae Crew Hold First Pop-Up in City Hall Lobby

Chuncheon City Hall, Gangwon State, ran the first pop-up store for its tourism characters, Bomnae Crew, in the city hall lobby from March 20 to 31, 2026. Bomnae Crew is a set of six Chuncheon tourism characters: Soyangi, Kkongji, Magi, Hoi, Sani and Bugi. The city announced the pop-up in a press release on March 18.

Some Bomnae Crew characters are modeled on Chuncheon's signature foods. Kkongji is a chicken character based on dakgalbi (spicy stir-fried chicken), and its name comes from Gongjicheon Stream. Magi is based on makguksu (buckwheat noodles). The two characters are also mascots of the 2026 Chuncheon Makguksu Dakgalbi Festival, and Magi is used on tourism merchandise.

The merchandise at the pop-up was sold by local small business owners who had received copyright licenses. In effect, local small businesses handled sales of the character products.

After the city hall lobby pop-up, a touring pop-up followed at tourist sites including the Samaksan Cable Car and Nami Island. On April 28, the city said it would expand the touring pop-up to venues including the Animation Museum, Nami Island, Lee Sang Won Museum of Art and Gamja Festa. In August, it announced plans to expand Bomnae Crew into Chuncheon's main tourism brand.