Pouri, Byeolsan, Parangi and Gatpyeongi Film Hometown Love Donation Short Video
Pocheon, Yangju, Paju and Gapyeong have teamed up to encourage year-end donations. The video will be released on each city's and county's social media channels.
Pocheon's Pouri, Yangju's Byeolsan, Paju's Parangi and Gapyeong County's Gatpyeongi, all in Gyeonggi Province, appeared together in a short-form video promoting the Hometown Love Donation program. According to a report by The Herald Business, the four cities and county jointly produced the character promotional video to encourage year-end participation in the program and to showcase the appeal of their areas. Filming wrapped on November 6.
The finished short-form video is scheduled to be released on November 16 on the official social media channels of the four cities and county.
Among the featured characters, Byeolsan was created in 2022 as Yangju City's social media character and won the grand prize at the 2025 Korea Character Awards. Pouri is Pocheon City's mascot, unveiled in 2024. Gatpyeongi is the county's representative character, built around pine nuts, a Gapyeong specialty, and serves as a travel guide and promotional ambassador.
This story was reviewed by the Daily Mascot newsroom before publication.
Sources
- 헤럴드경제(MSN) · 포천·양주·파주·가평, 캐릭터 활용 홍보 영상 공동 제작msn.com
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School characters make up the largest group. Wonju runs separate characters for the environment, quitting smoking and suicide prevention.