Local· Brief

Pouri, Byeolsan, Parangi and Gatpyeongi Film Hometown Love Donation Short Video

Pocheon, Yangju, Paju and Gapyeong have teamed up to encourage year-end donations. The video will be released on each city's and county's social media channels.

By Daily Mascot Newsroom·Nov 12, 2026, 12:54 PM KST
Pouri
Pouri · Image courtesy of Pocheon City Hall, Gyeonggi Province

Pocheon's Pouri, Yangju's Byeolsan, Paju's Parangi and Gapyeong County's Gatpyeongi, all in Gyeonggi Province, appeared together in a short-form video promoting the Hometown Love Donation program. According to a report by The Herald Business, the four cities and county jointly produced the character promotional video to encourage year-end participation in the program and to showcase the appeal of their areas. Filming wrapped on November 6.

The finished short-form video is scheduled to be released on November 16 on the official social media channels of the four cities and county.

Among the featured characters, Byeolsan was created in 2022 as Yangju City's social media character and won the grand prize at the 2025 Korea Character Awards. Pouri is Pocheon City's mascot, unveiled in 2024. Gatpyeongi is the county's representative character, built around pine nuts, a Gapyeong specialty, and serves as a travel guide and promotional ambassador.

This story was reviewed by the Daily Mascot newsroom before publication.

Sources

  • 헤럴드경제(MSN) · 포천·양주·파주·가평, 캐릭터 활용 홍보 영상 공동 제작msn.com

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