CU Friends and Peripera Launch 10 Beauty Products
The products are the industry's first beauty line built on a convenience store's own character IP. A pop-up has opened in Seongsu, and the company plans distribution in 13 overseas countries.
BGF Retail, which operates the CU convenience store chain, released 10 beauty products on September 28, 2026, after providing CU's own character IP, "CU Friends," to beauty brand Peripera. It was described as the industry's first case of a convenience store's own IP being turned into beauty products. SBS Biz reported the launch the same day.
To mark the launch, a pop-up opened at the CU Seongsu Dessert Park store for a little over a month, through October 31. The company also announced plans to distribute the beauty products in 13 overseas countries.
Sales of CU's character collaboration products have grown every year. Sales growth for character IP collaboration products was 320% in 2023, 82.2% in 2024 and 105.7% in 2025, topping 80% for three straight years. The number of collaboration products also rose from about 280 to about 370. Digital Daily reported these figures on May 13, 2026.
Sources
- SBS Biz 기사biz.sbs.co.kr
- 디지털데일리 기사ddaily.co.kr
Daily Mascot Newsroom
See an error in this story? Request a correction
The Ragnarok monster topped a character preference survey of users in Taiwan. The stickers are on sale in about 200 regions.
Opening Up the Artwork Sold the Mascots: Boogi and Kumamon
Boeun Jujube Festival Turns 20, Opens Shop for Mascots Bomi and Euni
Agencies and Companies Turn to Contests for Mascot Merchandise and Names in 2026
KT's Mint Raon Teams Up With Starship's Miniv for Collaboration Pop-Up
