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40 articles

Gangwon Mascots at a Glance, From Potato Ongsimi to Sisittakttaki

School characters make up the largest group. Wonju runs separate characters for the environment, quitting smoking and suicide prevention.

Nov 12, 2026

Tech · Feature

A Mascot Suit's Summer, and Now a Walking Character Robot

Stricter heat rules have made mascot suits harder to run. Disney and South Korean companies are putting character robots to work.

Nov 10, 2026

News · Feature

South Korea's Mascot Awards: Who Runs Them and What They Pick

Public characters compete at a festival, while club mascots run in a class president election. Each award differs in who can enter and how winners are chosen.

Nov 10, 2026

Opinion · Column

Mascots Need a Record Too

On the launch of Daily Mascot, we commit to recording, accurately, why mascots are created and how they are used.

Nov 10, 2026

Business · Feature

Opening Up the Artwork Sold the Mascots: Boogi and Kumamon

Busan opened its mascot Boogi to free use in 2021. Japan's Kumamon can be used without a fee when the purpose is promotion.

Nov 10, 2026

Brands · Brief

9.81 Park Jeju's Gyureu Fronts Nauda Tourism Campaign

9.81 Park Jeju is putting its tangerine mascot Gyureu at the center of a campaign for Nauda members. Members who use the full package receive a limited-edition bandana.

Archive · Nov 6, 2026

Local

Gyeongsangnam-do Wins Top Prize at Public Character Festival Awards

Gyeongsangnam-do Provincial Government won the top prize in the government and local government category. Sejong National Arboretum's Roki, Korea National Railway's Railo and the Hanbang Family also won awards.

Archive · Oct 17, 2026

Business

Boeun Jujube Festival Turns 20, Opens Shop for Mascots Bomi and Euni

Boeun County gave away free Bomi and Euni emoticons to mark the jujube festival's 20th anniversary. It also ran a merchandise shop at the festival grounds.

Archive · Oct 16, 2026

Business

CU Friends and Peripera Launch 10 Beauty Products

The products are the industry's first beauty line built on a convenience store's own character IP. A pop-up has opened in Seongsu, and the company plans distribution in 13 overseas countries.

Archive · Sep 28, 2026

Local · Feature

Mascots Take the Stage at Fall 2026 Festivals and Events

Ssiagi of Eumseong, BBOGI of Daegu and Hamo of Jinju were among the mascots out in force at fall festivals. Others appeared at a film festival and a content fair.

Archive · Sep 28, 2026

Local

Yangyang Pine Mushroom and Salmon Festival Unveils Four Official Characters

Songsongi and Solhalbae represent the world of the mountain, while Yeondongi and Daecheon Eommeom represent the world of the river. The festival's programs also follow the characters' story.

Archive · Sep 15, 2026

Brands · Feature

From Habimi to Kiwooma, Corporate Characters of Summer 2026

Companies released a string of new characters in summer 2026. Kyowon Tour's AI character Easy passed 1 million views on short-form videos.

Archive · Aug 2026

Local · Feature

Public Agency Characters Reach the Finals of the 2026 Public Character Festival

Public agency characters made up 42 of the 74 finalists. Pai Chai University's Naseomi received 5,160 votes.

Archive · Aug 2026

Business

Gijang County Opens 'Gijang Friends' Pop-Up Store at Lotte Mall East Busan

The pop-up at Lotte Mall East Busan was designed around a harbor departure theme. It offered a stamp tour and limited-edition merchandise.

Archive · Jul 24, 2026

People

Mirae Asset Securities Makes 'Animal Expedition' Season 2 With a University Partner

The five-part financial animation was made with Chungkang College of Cultural Industries. It is available in 13 languages on the YouTube channel Smart Money.

Archive · Jul 7, 2026

Business · Brief

Chungjussi Shop Wins Grand Prize at Customer Love Brand Awards for Second Year

The shop sells 219 items, including goods featuring Chungju City's character Chungjussi. Its annual sales more than doubled in a year.

Archive · May 22, 2026

Business · Brief

Korea Customs Service's Mata Joins Public Character Goods Pop-Up at Duty-Free Store

The 11-day pop-up ran at Lotte Duty Free World Tower. Mata appeared alongside Kumdori, Hamo, Joayong and others.

Archive · May 21, 2026

News · Feature

May 2026: Characters at Family Month Events

Characters took center stage at museum children's festivals and at Children's Day events in Daedeok District and Busan. A carbon neutrality center in Nowon and Hyundai Motor also put characters in front.

Archive · May 5, 2026

Business

Nonsan's 'Berry Friends' Sell Out All 1,000 Festival Goods

Goods featuring the strawberry fairies Sweetbell, Kingsbell and Vitabell sold out at the festival. More than 2,000 more were sold through reservations.

Archive · Apr 11, 2026

Sports

Hwaseong FC Unveils Mars and Po, the Club's First Mascots

Mars is an alien creature styled as the club's official cheerleader. The mascots have expanded their activities through themed events and pop-ups.

Archive · Mar 19, 2026

Local · Brief

National Gaya History and Culture Center Opens Public Contest for Signature Character

The center, run by the Korea Heritage Service, opened in September 2024. One year and five months later, it is looking for a character to be its face.

Archive · Feb 20, 2026

Local · Brief

Prosecutors' Digital Forensic Center Names Its Owl Mascot Olli

The National Digital Forensic Center of the Supreme Prosecutors' Office held a naming contest for its owl mascot. The winning entry was Olli.

Archive · Feb 13, 2026

Business · Feature

From a Keyring Vote to Emoticons, February's Mascot Merchandise

From a vote on Eokdori keyrings to KDZ emoticons, a research institute, an international organization, universities and companies turned their mascots into merchandise.

Archive · Feb 2026

People

Hongseong County Picks Hongberry and Others From 525 Local Specialty Character Entries

Hongseong County chose the strawberry character Hongberry and the garlic characters Maru and Roro. In August, Ttori and Ssari reached the finals of a character festival.

Archive · Jan 14, 2026

Local · Feature

New Characters and Design Contests Mark January 2026

Gwacheon and Guri unveiled new characters in January 2026. Gwangyang and the Sokcho City Museum turned to public participation and contests to choose theirs.

Archive · Jan 2026

Brands

Shinsegae Duty Free's 'Paul and Bani' Campaign Wins Grand Prize at Digital Advertising Awards

Shinsegae Duty Free won with a shopping theme park campaign led by its own characters, Paul and Bani. The campaign was linked to the Sky Park at its Myeongdong store.

Archive · Dec 16, 2025

People · Feature

Youth and College Mascots Born From Votes and Contests in 2025

In Asan and Gangseo, young people voted to pick the mascots ARO and Funfuni. At Kyungnam University, students designed Handami and Kusomi.

Archive · Nov 18, 2025

Local · Feature

Byeolsan, Joayong, Boogi and Seochi Win Grand Prizes at 2025 Character Awards

Yangju's Byeolsan, Yongin's Joayong, Busan's Boogi and Seodaemun's Seochi were among the grand prize winners. Six of the seven winners are local government characters.

Archive · Nov 2025

News · Feature

Hospitals That Gained Mascots in 2025, From Bubaegi to Ilbaegi

Busan Paik Hospital unveiled Bubaegi and Ilsan Paik Hospital unveiled Ilbaegi. KIRAMS and the National Center for Mental Health brought out their characters as plush dolls and costumes.

Archive · Oct 10, 2025

Local · Feature

Baekhodori and Todeogi Win Grand Prizes at 2025 Public Character Festival

Baekhodori of the Korea Sports Promotion Foundation and Todeogi of Gimhae won grand prizes. Ums Friends of Gangdong District and others took top excellence awards.

Archive · Sep 13, 2025

Local

Public Procurement Service Unveils New Mascots Narumi and Dali

The Public Procurement Service has redesigned its 2007 mascot for the first time in 18 years. The new lineup pairs Narumi, a stork, with Dali, a squirrel.

Archive · Aug 14, 2025

Sports · Feature

T1, SSG Landers and PBA Unveil New Mascots in July 2025

T1 unveiled ATI, SSG Landers introduced Puri and Batty, and the PBA revealed Billy Bear. Gen.G Esports' GenRang served as an EWC ambassador.

Archive · Jul 2025

Business · Feature

South Korean Local Governments Widen Paths to Mascot Merchandise in First Half of 2025

Yangpyeong County and Bucheon City opened the economic rights to their characters. Gyeongju City cut the copyright fee for its symbols to 1%.

Archive · Jun 17, 2025

Local

Seosan Tourism Mascots Gati and Osyu Share Live Broadcast Stage With Lightning Man

Gati and Osyu teamed up with Lightning Man on stage. Within three months, the mascots won a contest grand prize and their trademark was opened to small businesses.

Archive · May 22, 2025

Sports

K League x Sanrio Pop-Up Opens in Seongsu With 27 Characters

The pop-up featured 27 characters and 23 types of merchandise. A second pop-up in Daegu followed, along with a Zootopia collaboration.

Archive · Apr 24, 2025

Business

LG Uplus Mascot Mooner Tours Six Japanese Cities With Pop-Up Stores

Mooner's touring pop-up drew about 40,000 visitors across six cities in Japan. In South Korea, the character moved into stationery stores with dedicated branches.

Archive · Apr 10, 2025

Brands · Brief

Hanatour Cat Character Hanyang Debuts in April Fools' Day Video

Travel agency Hanatour introduced its cat character Hanyang in an April Fools' Day concept video. Hanyang then appeared in promotional events and a cat model photo challenge, becoming the company's mascot.

Archive · Mar 31, 2025

Local

South Chungcheong Tourism Characters Wodi and Gadi Debut at Visit Year Opening

Wodi and Gadi made their first appearance at a welcome event at Daecheon Beach marking the start of the South Chungcheong Visit Year. The two characters also took part in a photo event with visitors.

Archive · Jan 2025

Local

Nowon Cultural Center's Sanbi Takes the Stage as Star of an Original Puppet Show

Sanbi, the mascot of the Nowon Cultural Center's guided walking tours, is the main character of an original puppet show. The center also ran a sock puppet workshop.

Archive · Nov 25, 2024

Local

Jinju City Introduces Ayo, a Leopard Cat Friend for Mascot Hamo

Ayo is based on the leopard cats that lived at Jinyang Lake. Jinju City and the Jinju Culture and Tourism Foundation developed the character in September 2024 as a friend for Hamo.

Archive · Sep 19, 2024

Directory

Stories

Gangwon Mascots at a Glance, From Potato Ongsimi to Sisittakttaki

A Mascot Suit's Summer, and Now a Walking Character Robot

South Korea's Mascot Awards: Who Runs Them and What They Pick

Mascots Need a Record Too

Opening Up the Artwork Sold the Mascots: Boogi and Kumamon

9.81 Park Jeju's Gyureu Fronts Nauda Tourism Campaign

Gyeongsangnam-do Wins Top Prize at Public Character Festival Awards

Boeun Jujube Festival Turns 20, Opens Shop for Mascots Bomi and Euni

CU Friends and Peripera Launch 10 Beauty Products

Mascots Take the Stage at Fall 2026 Festivals and Events

Yangyang Pine Mushroom and Salmon Festival Unveils Four Official Characters

From Habimi to Kiwooma, Corporate Characters of Summer 2026

Public Agency Characters Reach the Finals of the 2026 Public Character Festival

Gijang County Opens 'Gijang Friends' Pop-Up Store at Lotte Mall East Busan

Mirae Asset Securities Makes 'Animal Expedition' Season 2 With a University Partner

Chungjussi Shop Wins Grand Prize at Customer Love Brand Awards for Second Year

Korea Customs Service's Mata Joins Public Character Goods Pop-Up at Duty-Free Store

May 2026: Characters at Family Month Events

Nonsan's 'Berry Friends' Sell Out All 1,000 Festival Goods

Hwaseong FC Unveils Mars and Po, the Club's First Mascots

National Gaya History and Culture Center Opens Public Contest for Signature Character

Prosecutors' Digital Forensic Center Names Its Owl Mascot Olli

From a Keyring Vote to Emoticons, February's Mascot Merchandise

Hongseong County Picks Hongberry and Others From 525 Local Specialty Character Entries

New Characters and Design Contests Mark January 2026

Shinsegae Duty Free's 'Paul and Bani' Campaign Wins Grand Prize at Digital Advertising Awards

Youth and College Mascots Born From Votes and Contests in 2025

Byeolsan, Joayong, Boogi and Seochi Win Grand Prizes at 2025 Character Awards

Hospitals That Gained Mascots in 2025, From Bubaegi to Ilbaegi

Baekhodori and Todeogi Win Grand Prizes at 2025 Public Character Festival

Public Procurement Service Unveils New Mascots Narumi and Dali

T1, SSG Landers and PBA Unveil New Mascots in July 2025

South Korean Local Governments Widen Paths to Mascot Merchandise in First Half of 2025

Seosan Tourism Mascots Gati and Osyu Share Live Broadcast Stage With Lightning Man

K League x Sanrio Pop-Up Opens in Seongsu With 27 Characters

LG Uplus Mascot Mooner Tours Six Japanese Cities With Pop-Up Stores

Hanatour Cat Character Hanyang Debuts in April Fools' Day Video

South Chungcheong Tourism Characters Wodi and Gadi Debut at Visit Year Opening

Nowon Cultural Center's Sanbi Takes the Stage as Star of an Original Puppet Show

Jinju City Introduces Ayo, a Leopard Cat Friend for Mascot Hamo