Public Procurement Service Unveils New Mascots Narumi and Dali

The Public Procurement Service unveiled its new mascots, Narumi and Dali, in August 2025. Narumi is based on a stork, and Dali is based on a squirrel. The agency said it plans to use the two mascots across social media, events and promotional materials.

Narumi is a 2025 redesign of the mascot the Public Procurement Service had used since 2007. The stork symbolizes transparency, and Narumi represents fairness and trust.

The redesign grew out of a contest. At the "2025 A Little Special Procurement Contest," held the same year, new characters called "Jjoreureu and Dalmuri" won the grand prize. The Public Procurement Service based the mascot redesign on this winning entry. A contest winner thus became the blueprint for the agency's official mascot redesign.

Narumi and Dali became public through an Aug. 14, 2025, report. After 18 years, the mascot used since 2007 got a new look, joined by Dali the squirrel.