Gijang County Opens 'Gijang Friends' Pop-Up Store at Lotte Mall East Busan

Gijang County, Busan held the '2026 Gijang County Gijang Friends Character Pop-Up Store' at Lotte Mall East Busan for two days, on July 24 and 25, 2026. Gijang Friends are the county's official tourism characters. The county announced the pop-up on July 22.

The pop-up store was decorated with a 'harbor departure' theme. Gijang Friends members Gijang Ajae and Dasimi were displayed as large inflatable sculptures. The Gijang Ajae sculpture at the entrance was dressed as a treasure ship captain and navigator to match the harbor theme.

There were also hands-on activities. A stamp tour, a roulette game and keycap customizing were offered on site. Visitors who posted proof of their visit on social media received a Gijang Friends plush keyring.

Limited-edition pop-up merchandise was also prepared. The county released a fan, a keyring and a tumbler as limited-edition goods. News of the pop-up was reported by several media outlets on July 22 and 23.

Besides Gijang Ajae and Dasimi, the county's characters also include Mereuchi. Although the pop-up lasted only two days, it brought together sculptures, activities and limited-edition goods to promote the tourism characters in one place.