Boeun Jujube Festival Turns 20, Opens Shop for Mascots Bomi and Euni
Boeun County gave away free Bomi and Euni emoticons to mark the jujube festival's 20th anniversary. It also ran a merchandise shop at the festival grounds.
Boeun County in North Chungcheong Province ran a merchandise shop for its official characters, Bomi and Euni, at the 2026 Boeun Jujube Festival, held from October 16 to 25, 2026. The festival ran for 10 days around Baetdeul Park and Songnisan Mountain. The county announced the shop on October 15.
Bomi and Euni are Boeun County's official characters, modeled on Boeun jujubes. The year 2026 marked the jujube festival's 20th anniversary.
Ahead of the festival, the county made a 20th anniversary KakaoTalk emoticon set featuring animated Bomi and Euni. On September 21, the county said it would give the emoticons to 25,000 people for free.
The characters also appeared in food. In August, the Boeun County Agricultural Technology Center developed a local food character, Boeun Daechugom, and worked with seven local cafes to turn it into dessert products.
Besides Bomi and Euni, Boeun County's characters include Daechussi, Daechuyang, Jeongi and Songi. In 2026, the year of the festival's 20th anniversary, Boeun's characters expanded into emoticons, festival merchandise and desserts.
Sources
- 보은군 누리집 소식(판매장)boeun.go.kr
- 보은군 누리집 소식(이모티콘)boeun.go.kr
- 보은군 누리집 소식(대추곰)boeun.go.kr
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