Chungjussi Shop Wins Grand Prize at Customer Love Brand Awards for Second Year
The shop sells 219 items, including goods featuring Chungju City's character Chungjussi. Its annual sales more than doubled in a year.
Chungjussi Shop of Chungju City, North Chungcheong Province, won the grand prize at the Customer Love Brand Awards in May 2026, its second consecutive win. The Farmers Newspaper reported the news on May 22, 2026.
Chungjussi Shop's annual sales more than doubled, from 1.79 billion won ($1.3 million) in 2024 to 3.886 billion won ($2.8 million) in 2025. Sales grew by more than 2 billion won ($1.4 million) in one year. Chungjussi Shop, which uses the character's name Chungjussi as its business name, sells 219 items, including goods featuring Chungju City's character Chungjussi.
Sources
- 농민신문 기사nongmin.com
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