LG Uplus Mascot Mooner Tours Six Japanese Cities With Pop-Up Stores

LG Uplus character Mooner held a touring pop-up that visited six cities in Japan in 2025. The pop-up ran at Japanese stores including LOFT, and total visitors reached about 40,000. LG announced this in a press release on April 10, 2025.

It also marked the first case of a Japanese manufacturer licensing the Mooner IP to make merchandise itself. Mooner-related sales grew more than 450% in five years.

In South Korea, the character expanded into stores that children visit. In September 2025, LG Uplus began running about 50 'Munguya Nolja' stores as Mooner-dedicated branches, and it planned to add more branches through March 2026. The branches target elementary school students, the customer base of the Mooner Kids Phone.

In the same year, Mooner widened its stage: licensed merchandise and a touring pop-up in Japan, and dedicated stationery store branches in South Korea. Along with Mooner, LG Uplus characters include Holeman, Aji and Yuppi.