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7 articles

South Korea's Mascot Awards: Who Runs Them and What They Pick

Public characters compete at a festival, while club mascots run in a class president election. Each award differs in who can enter and how winners are chosen.

Nov 10, 2026

Business

Character Licensing Fair 2026 Draws About 40,900 Visitors

About 40,900 people visited 722 booths from 241 companies. Busan Metropolitan City's Boogi and Lotte Department Store's Kinder Universe also took part.

Archive · Jul 16, 2026

Sports · Feature

T1, SSG Landers and PBA Unveil New Mascots in July 2025

T1 unveiled ATI, SSG Landers introduced Puri and Batty, and the PBA revealed Billy Bear. Gen.G Esports' GenRang served as an EWC ambassador.

Archive · Jul 2025

Business

LG Uplus Mascot Mooner Tours Six Japanese Cities With Pop-Up Stores

Mooner's touring pop-up drew about 40,000 visitors across six cities in Japan. In South Korea, the character moved into stationery stores with dedicated branches.

Archive · Apr 10, 2025

News · Feature

Characters Take Their Place at Trade Fair Booths in July 2024

Fubon Hyundai Life Insurance and Shinhan Financial Group set up booths at a character licensing fair. KT and Dongduk Women's University also put their characters forward at fairs.

Archive · Jul 2024

Brands

LG Uplus Holds Giant 'Mooner' Pop-Up at Han River Park

LG Uplus opened a giant pop-up, 'Mooner's Spring Picnic,' at Yeouido Han River Park. In May it took part in the Licensing Expo in Las Vegas.

Archive · Mar 31, 2024

Business

Daewoo E&C's Manager Daewoo Jeong Joins Character Licensing Fair

Daewoo E&C opened a Daewoo Jeong booth at a character licensing fair. All proceeds from merchandise sales will be donated.

Archive · Jul 14, 2023

Directory

Stories

South Korea's Mascot Awards: Who Runs Them and What They Pick

Character Licensing Fair 2026 Draws About 40,900 Visitors

T1, SSG Landers and PBA Unveil New Mascots in July 2025

LG Uplus Mascot Mooner Tours Six Japanese Cities With Pop-Up Stores

Characters Take Their Place at Trade Fair Booths in July 2024

LG Uplus Holds Giant 'Mooner' Pop-Up at Han River Park

Daewoo E&C's Manager Daewoo Jeong Joins Character Licensing Fair