Characters Take Their Place at Trade Fair Booths in July 2024

Characters from companies and a university appeared at several fairs held in Seoul in July 2024. An insurer and a financial group set up booths at a character licensing fair, and a telecom company showed goods featuring the character of one of its mobile plans at an illustration fair. A university placed mascot plush toys at its booth at a college admissions fair.

Fubon Hyundai Life Insurance: A Booth With Three Zones

Fubon Hyundai Life Insurance set up a booth at Character Licensing Fair 2024, held at COEX in July 2024. The booth was arranged into three zones: Positive Charging, Throwing Away Worries and Feeling Happiness. Visitors received character plush toys. Fubon Hyundai Life Insurance's characters are Puni, Boni and Kkumi.

Shinhan Financial Group: From a Video Theater to a Goods Shop

Shinhan Financial Group also took part in Character Licensing Fair 2024. Shinhan set up a video theater, a photo zone, a live sketch area and a goods shop at its booth. The goods shop offered about 40 kinds of products, including plush toys. Shinhan Financial Group's characters include SOL, MOLI, RINO, SHOO, DO RE MI, PLI and Ray.

KT: Goods for Plan Character Yogo

KT showed goods featuring the character of Yogo, its online-only mobile plan, at the Seoul Illustration Fair in July 2024. It offered shopping bags, phone grips, beach balls and key rings, and the key rings ran out. The mint-colored character Yogo first appeared as KakaoTalk emoticons in March 2024 and followed with key ring goods in July.

Dongduk Women's University: Somsomi at the Early Admissions Fair Booth

Dongduk Women's University placed plush toys of its character Somsomi alongside admissions materials at its booth at the 2025 Early Admissions Fair, held in July 2024. This was reported by Veritas Alpha on July 26, 2024. Even at fair booths where admissions counseling took place, the university character held its spot.

The four organizations work in different fields: insurance, finance, telecommunications and education. But at their fair booths, all of them put their characters in front. They handed out or displayed plush toys, sold goods, and ran photo zones and live sketches. In the same month, characters greeted visitors at fair venues across Seoul.