Boni

Mascot of Fubon Hyundai Life Insurance

Image: Fubon Hyundai Life Insurance

Owner: Fubon Hyundai Life Insurance
Division: Corporate & Brands
Category: Finance
Region: Nationwide or unknown
Profile: Compiled by the newsroom from public sources
Event: Mascot of the Year 2026

A deer (Rudolph) symbolizing personal finance. Debuted together with Puni.

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Stories About Boni

News · Feature

Characters Take Their Place at Trade Fair Booths in July 2024

Fubon Hyundai Life Insurance and Shinhan Financial Group set up booths at a character licensing fair. KT and Dongduk Women's University also put their characters forward at fairs.

Archive · Jul 2024

Brands · Feature

Corporate Mascots in 2023, From Animation to Giant Sculptures

Five companies, from financial firms to a builder and a duty-free operator, put their characters to work in 2023. They used animation, emoticons and large sculptures.

Archive · Nov 2023

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