News· Analysis

The Mascot Directory by the Numbers: 5,091 Mascots

Local government mascots are the most numerous in the Mascot Directory. Public institutions and elementary schools come next.

By Daily Mascot Newsroom·Nov 10, 2026, 8:06 PM KSTUpdated Nov 11, 2026
The Mascot Directory by the Numbers: 5,091 Mascots
Illustration: Daily Mascot (AI-generated image)

The Mascot Directory, which Daily Mascot released at its launch, lists 5,091 mascots. Of these, 3,787 belong to local governments, public institutions, schools and festivals, and 1,304 belong to companies, franchises and sports clubs. Images are available in the directory for 4,441 of them.

Categories: 967 Local Government, 613 Elementary School

By category, local governments had the most with 967, followed by public institutions (615), elementary schools (613), franchises (362) and universities (315). Mascots of science centers and museums (206), finance (187), food and beverage (172), sports clubs (147) and festivals and events (143) also topped 100.

Local government mascots are numerous because many places use several characters together, adding family or friend characters to their main character. Elementary school mascots also exceeded 600. This means a good number of schools turn their school symbols into characters.

Regions: 362 Gyeonggi, 316 Seoul

By region, Gyeonggi had the most with 362, followed by Seoul (316), Jeonnam-Gwangju (193), South Gyeongsang (181), North Gyeongsang (153) and Gangwon (149).

About These Numbers

The directory is a list Daily Mascot compiled from public sources. Mascots that their operators have not made public may be missing, and missing mascots are being added through Submit a Tip.

Sources

  • 데일리 마스코트 마스코트 도감dailymascot.com

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