Daily Mascot Launches With a Directory of 5,091 Mascots From Across South Korea

Daily Mascot, an online newspaper that covers only mascots, launched in November 2026. Its goal is to record how the mascots of local governments, public institutions, schools, companies, sports clubs and festivals are born and how they are used.

Alongside the launch, it also opened the Mascot Directory, which holds 5,091 mascots from across South Korea. Of these, 3,787 are mascots of local governments, public institutions, schools and festivals, and 1,304 are corporate and brand mascots. For each mascot, readers can see the operating organization, category, region, description and the address of the public source it is based on.

Events involving South Korean mascots from January 2023 to November 2026 can be found in articles marked "Launch Archive." Each article lists both its actual publication date and the event date, when the event took place. In the archive, readers can browse by year and month according to the event date.

What We Cover

The paper is divided into eight sections: News, Local, Brands, Sports, Business, Tech, People and Opinion. Coverage ranges from newly born mascots, redesigns and awards to merchandise and emoticons, technology such as mascot costumes and robots, and the stories of the people who create and raise mascots.

Send Us Your Tips

Organizations and companies that run mascots can send origin stories, background and event news through "Submit a Tip" at the top of the screen. When they register official artwork and descriptions in the directory themselves, the entry is marked "verified by the owner." Requests to correct errors or remove artwork are acted on first, within one day.

Daily Mascot is operated by Lud Dynamics. Joint projects launched with Lud Dynamics and related articles carry a conflict of interest notice.