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35 articles

Opening Up the Artwork Sold the Mascots: Boogi and Kumamon

Busan opened its mascot Boogi to free use in 2021. Japan's Kumamon can be used without a fee when the purpose is promotion.

Nov 10, 2026

News · Notice

How Daily Mascot Writes Its Stories

The newsroom sets out its commitments on publication dates and event dates, sources and corrections, and the labeling of sponsorships and conflicts of interest.

Nov 10, 2026

News · Notice

Daily Mascot Launches With a Directory of 5,091 Mascots From Across South Korea

An online newspaper that covers only mascots has launched. It is also publishing a record of South Korean mascots going back to 2023.

Nov 10, 2026

News · Analysis

The Mascot Directory by the Numbers: 5,091 Mascots

Local government mascots are the most numerous in the Mascot Directory. Public institutions and elementary schools come next.

Nov 10, 2026

Opinion · Column

Mascots Need a Record Too

On the launch of Daily Mascot, we commit to recording, accurately, why mascots are created and how they are used.

Nov 10, 2026

Business

CU Friends and Peripera Launch 10 Beauty Products

The products are the industry's first beauty line built on a convenience store's own character IP. A pop-up has opened in Seongsu, and the company plans distribution in 13 overseas countries.

Archive · Sep 28, 2026

Local

Revived Goyang Goyangi Reunites With Pengsoo After Seven Years

The Goyang mascot, shelved after its 2023 replacement, returned in July. It filmed a short-form dance challenge video with Pengsoo to promote the city brand.

Archive · Aug 29, 2026

Business

KT's Mint Raon Teams Up With Starship's Miniv for Collaboration Pop-Up

The collaboration goods were sold at a pop-up in Hongdae and at online and offline stores. The release came about a month after the two companies signed a character IP agreement in June.

Archive · Aug 5, 2026

Business

Character Licensing Fair 2026 Draws About 40,900 Visitors

About 40,900 people visited 722 booths from 241 companies. Busan Metropolitan City's Boogi and Lotte Department Store's Kinder Universe also took part.

Archive · Jul 16, 2026

Local

Incheon's New Geomdan and Yeongjong Districts Put Mascots Front and Center

Geomdan District is bringing its mascots Geomi and Danbi to its events. Yeongjong District introduced its new mascot Yeonggeuli at its first festival.

Archive · Jul 14, 2026

Local

Korea Broadcasting, Media and Communications Commission Picks Media Guardians as Mascots

Miring, Bangtol and Tongdi, the top entry in a public contest, work as one team. The commission has also released digital goods every month.

Archive · Apr 17, 2026

Local · Brief

Dobong District Launches Official Instagram for Eunbongi and Hakbongi

The first post went up on April 1, 2026. The district posts webtoons and reels every Wednesday and is considering selling merchandise.

Archive · Apr 1, 2026

Sports · Feature

Corporate and Club Mascots Team Up With Sports Teams in 2026

Malhaeboca's Chu, Hana Insurance's Byeoljanggun and Everland's Lessy partnered with sports clubs. SSG Landers and IBK Altos put their own club characters forward.

Archive · Mar 29, 2026

Brands · Brief

Kumho Tire's Ttoro and Roro Appear in Netflix Campaign

The campaign was introduced as Netflix's first corporate brand partnership in South Korea. The two characters appear as Squid Game contestants.

Archive · Mar 23, 2026

Local · Brief

National Gaya History and Culture Center Opens Public Contest for Signature Character

The center, run by the Korea Heritage Service, opened in September 2024. One year and five months later, it is looking for a character to be its face.

Archive · Feb 20, 2026

Local · Feature

New Characters and Design Contests Mark January 2026

Gwacheon and Guri unveiled new characters in January 2026. Gwangyang and the Sokcho City Museum turned to public participation and contests to choose theirs.

Archive · Jan 2026

Sports

V-League Launches Official Cheering Sticks for All Clubs, Plus 3 Merchandise-Only Characters

The Korea Volleyball Federation (KOVO) released official cheering sticks for every V-League club with Kofan Global. It also unveiled three new characters made only for merchandise.

Archive · Oct 25, 2025

Brands

Tsingtao's Ttao Tours Festival Booths Selling Merchandise

Ttao booths sold merchandise at a rock festival and an illustration fair. A batch of 25,000 limited-edition Ttao emoticons ran out in one day.

Archive · Oct 2025

Brands

Hollys Unveils Holly Bear, a Bear That Came Down From the Forest

Hollys introduced Holly Bear, a bear drawn down from the forest by the smell of coffee. The chain released three seasonal menu items and merchandise, and some items sold out right after launch.

Archive · Sep 2025

Brands · Brief

Shinhan Financial Opens Official Website for Its Shinhan Friends Characters

The site has three sections: a character archive, e-cards and digital goods. The characters also appeared at a character fair in July.

Archive · Jan 2025

Local

Nowon Cultural Center's Sanbi Takes the Stage as Star of an Original Puppet Show

Sanbi, the mascot of the Nowon Cultural Center's guided walking tours, is the main character of an original puppet show. The center also ran a sock puppet workshop.

Archive · Nov 25, 2024

Local

K-MEDIhub Unveils Researcher Mascots Medi and Hub

The Daegu-Gyeongbuk Medical Innovation Foundation has unveiled its official mascots, Medi and Hub. It also announced plans for the pair to appear at events including KOAMEX.

Archive · Jun 25, 2024

Local · Feature

March 2024 Local Mascot Roundup: New Faces and New Story Worlds

Hapcheon County unveiled Byeolkung and the Korean Red Cross launched its Blood Friends. The Jeonbuk State Culture and Tourism Foundation introduced JuBi and JayBi, and Sancheong County promoted its Sanneomeo Friends.

Archive · Mar 2024

Business

bhc Chicken's Ppuring Emoticons Sell Out 50,000 Units in 19 Minutes

bhc Chicken is using emoticons and Outback is using digital goods. Dining Brands Group plans to keep up its character collaborations.

Archive · Feb 26, 2024

Business

GS25's Mr. Mumu Merchandise Tops 1 Million Units in Just Over a Year

Sales of the goods reached about 1.6 billion won ($1.2 million). A pop-up store in Seongsu drew 35,000 visitors in two weeks.

Archive · Feb 22, 2024

Brands

Woori Bank Brings Back 'Wibee Friends' With a K-pop Idol Concept

Woori Bank has revamped its characters five years after they went inactive in 2019. A new member, Pudding, has joined the group.

Archive · Jan 29, 2024

Brands · Brief

Air Busan Launches Official Characters Eburi and Reoburi

Two new official characters replace the airline's previous character, Smarty. Their names were chosen through an internal staff contest.

Archive · Jan 3, 2024

Brands · Feature

Corporate Mascots in 2023, From Animation to Giant Sculptures

Five companies, from financial firms to a builder and a duty-free operator, put their characters to work in 2023. They used animation, emoticons and large sculptures.

Archive · Nov 2023

Local

Senior Culture Program Culture Youth Unveils Characters Sini and Eoni

Sini is a rabbit and Eoni is a flower stalk. Put together, their names make "senior," a word for older adults.

Archive · Oct 24, 2023

Local

Busan Port Authority Unveils Costume of Orca Character Haebeomi

The Busan Port Authority (BPA) has made its orca-inspired characters Haebeomi and Ppuppu into wearable costumes. It plans to use them for on-site marketing at Haeundae Beach and Busan Citizens Park.

Archive · Oct 6, 2023

Local

Gangwon State Unveils Mascots Gangwoni and Teukbyeori for Its Launch

Gangwon State released the characters together with a new CI and a dedicated typeface to mark its launch. The designs, developed with the Gangwon Design Promotion Agency, were selected for a Good Design award.

Archive · Jun 9, 2023

Local

Chuncheon Mime Festival's Mongdori Meets Puppet Festival's Cocobau

Mongdori of the Chuncheon Mime Festival and Cocobau of the Chuncheon Puppet Festival teamed up for the Samsamoo Project. Both festivals marked their 35th anniversary together.

Archive · Apr 21, 2023

Brands · Brief

Aden Boulangerie Launches Denden Size, Named After Its Character Dendeni

The company put the name of its signature character Dendeni into a product name. The name is used to signal a larger size.

Archive · Mar 14, 2023

Brands · Brief

Scatter Lab Launches AI Chatbot Character Daon Kang

The character is set up as a 25-year-old male art student. His face is a virtual human designed to look like a real person.

Archive · Feb 2023

News · Feature

Five Mascot Stories That Opened 2023: January in Review

From a tiger brother and sister in Songpa District to a wedding at the Inje Smelt Festival, these were the mascot stories of January 2023.

Archive · Jan 2023