bhc Chicken's Ppuring Emoticons Sell Out 50,000 Units in 19 Minutes

The first batch of 50,000 emoticons featuring Ppuring, a character of Dining Brands Group's bhc Chicken, sold out in 19 minutes. bhc Chicken's characters are Ppuring and Ppujji.

Dining Brands Group is a restaurant company that operates both bhc Chicken and Outback Steakhouse. The group said it will continue collaboration marketing led by its characters.

Outback Steakhouse, part of the same group, also kept releasing character goods. Outback first introduced digital goods in summer 2023 and has since released goods each month around a set concept. Outback also launched a gift card in collaboration with Wiggle Wiggle. About 1,000 of these gift cards sold each month. Outback's characters are Keoreureu, Keoti and Keomong.

The two brands used their characters in different ways. bhc Chicken promoted its characters through emoticons, while Outback used digital goods and a collaboration gift card. News of both brands' characters appeared in the same report on Feb. 26, 2024.