Aden Boulangerie Launches Denden Size, Named After Its Character Dendeni
The company put the name of its signature character Dendeni into a product name. The name is used to signal a larger size.
YJY Food, which operates Aden Boulangerie and Aden Plus, launched the large-size Denden Size in March 2023. The name Denden Size comes from the company's signature character, Dendeni.
The approach carried the character's name directly into the product name to signal a larger size. Dendeni is YJY Food's signature character, and with its name used even on products, it served as the face of the brand. News of the launch was reported by the Korea Economic Daily (Daehan Economy) on March 14, 2023.
Sources
- 대한경제 기사dnews.co.kr
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