Hanmi Science Unveils Anne, Official Character of Its Anne Series

Hanmi Science of Hanmi Group unveiled Anne, the official character of its over-the-counter "Anne series" medicines, on September 14, 2026. She is a unified character that brings together the eight products in the Anne series.

The Anne series includes Mogaen, Nunaen, Koaen, Koaen Cool, Koaen Cool S, Nunaen Cool, Nunaen Q and Dupiaen. The product names add "aen" (Anne) after words such as throat, eye, nose and scalp.

The character Anne is a girl with red hair and freckles, inspired by "Anne of Green Gables."

Employees chose the character themselves. The decision combined a preference vote involving about 500 employees with an internal review. The company introduced the character to add friendliness to the stiff image of medicine.

The company will apply Anne across product packaging, pharmacy point-of-purchase (POP) displays, social media and medicine advertising. The same character will appear on product packaging and promotional materials in pharmacies, as well as on social media and in ads. The approach promotes the eight products under one character. News of Anne's unveiling was reported by several media outlets on September 14, 15 and 22.