Kumho Tire's Ttoro and Roro Appear in Netflix Campaign
The campaign was introduced as Netflix's first corporate brand partnership in South Korea. The two characters appear as Squid Game contestants.
Kumho Tire launched a campaign with Netflix on March 23, 2026, in which its characters Ttoro and Roro appear as contestants in "Squid Game." Asia Business Daily reported the news the same day.
The campaign was introduced as Netflix's first corporate brand partnership in South Korea. Kumho Tire said it plans to continue the campaign as a three-part series within the year. Kumho Tire's characters also include Ttori, alongside Ttoro and Roro.
Sources
- 아시아경제 기사view.asiae.co.kr
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