Roro

Mascot of Kumho Tire

Image: Kumho Tire

Owner: Kumho Tire
Division: Corporate & Brands
Category: Manufacturing
Region: Nationwide or unknown
Profile: Compiled by the newsroom from public sources
Event: Mascot of the Year 2026

Ttoro's partner character. Has appeared with Ttoro in TV and theater ads since 2011, and in promotional materials for Job World and the Pink Ribbon campaign.

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Stories About Roro

Brands · Brief

Kumho Tire's Ttoro and Roro Appear in Netflix Campaign

The campaign was introduced as Netflix's first corporate brand partnership in South Korea. The two characters appear as Squid Game contestants.

Archive · Mar 23, 2026

Brands · Brief

Kumho Tire Unveils Ttori, a Character for Its Electric Vehicle Tires

Ttori is the character for EnnoV, Kumho Tire's EV tire brand. The company plans to expand its world through growth episodes set at one month, one year and five years.

Archive · May 8, 2024

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