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6 mascots

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Roro

Hongju Culture and Tourism Foundation

Roro

Kumho Tire

Roro

Across the Stream Into the Forest Library (Eunpyeong District, Seoul; operated by Deobureobaeum)

Roro (RORO)

Gangdong District, Seoul (Gangdong District Office)

Maru and Roro

Hongseong County, South Chungcheong Province (Hongseong County Office)

Pix Roro

Lotte Corporation (Lotte World Tower, Lotte World Mall)

Stories

3 articles

Brands · Brief

Kumho Tire's Ttoro and Roro Appear in Netflix Campaign

The campaign was introduced as Netflix's first corporate brand partnership in South Korea. The two characters appear as Squid Game contestants.

Archive · Mar 23, 2026

People

Hongseong County Picks Hongberry and Others From 525 Local Specialty Character Entries

Hongseong County chose the strawberry character Hongberry and the garlic characters Maru and Roro. In August, Ttori and Ssari reached the finals of a character festival.

Archive · Jan 14, 2026

Brands · Brief

Kumho Tire Unveils Ttori, a Character for Its Electric Vehicle Tires

Ttori is the character for EnnoV, Kumho Tire's EV tire brand. The company plans to expand its world through growth episodes set at one month, one year and five years.

Archive · May 8, 2024