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24 articles

Pouri, Byeolsan, Parangi and Gatpyeongi Film Hometown Love Donation Short Video

Pocheon, Yangju, Paju and Gapyeong have teamed up to encourage year-end donations. The video will be released on each city's and county's social media channels.

Nov 12, 2026

Local

Gangneung's Haseullang Draws More Than 1,000 Visitors to Bread Festival Booth

More than 1,000 people visited Haseullang's promotional booth on the opening day of the Gangneung Bread Festival. The mascot also ran a giant doll photo zone at the noodle festival.

Archive · Oct 10, 2026

Brands

Hanmi Science Unveils Anne, Official Character of Its Anne Series

Hanmi Science has unveiled Anne, a single character for its eight over-the-counter Anne series medicines. Employees chose the red-haired girl in a vote.

Archive · Sep 14, 2026

Brands · Feature

From Habimi to Kiwooma, Corporate Characters of Summer 2026

Companies released a string of new characters in summer 2026. Kyowon Tour's AI character Easy passed 1 million views on short-form videos.

Archive · Aug 2026

People

Mirae Asset Securities Makes 'Animal Expedition' Season 2 With a University Partner

The five-part financial animation was made with Chungkang College of Cultural Industries. It is available in 13 languages on the YouTube channel Smart Money.

Archive · Jul 7, 2026

Local

Korea Institute of Toxicology Unveils Mascot DOKA on YouTube

DOKA is a chameleon researcher whose body changes color according to toxicity risk. The character also reached the finals of a public character festival.

Archive · Jun 16, 2026

Sports · Feature

Corporate and Club Mascots Team Up With Sports Teams in 2026

Malhaeboca's Chu, Hana Insurance's Byeoljanggun and Everland's Lessy partnered with sports clubs. SSG Landers and IBK Altos put their own club characters forward.

Archive · Mar 29, 2026

Business · Feature

From a Keyring Vote to Emoticons, February's Mascot Merchandise

From a vote on Eokdori keyrings to KDZ emoticons, a research institute, an international organization, universities and companies turned their mascots into merchandise.

Archive · Feb 2026

People

Kyungsung University Student Team Honored by Suyeong District for Mory Short Videos and Merchandise

A fashion design team at Kyungsung University planned AI short-form videos and fashion merchandise featuring Mory. The team received a plaque of appreciation from the head of Suyeong District.

Archive · Dec 19, 2025

Sports

KBL Picks Capybara Character Basbara as Its Youngest Mascot With 52% of Fan Vote

A capybara-inspired character won 52% of a fan vote that drew about 4,000 ballots. It becomes the youngest member of the KBL lineup.

Archive · Nov 19, 2025

Brands

Tsingtao's Ttao Tours Festival Booths Selling Merchandise

Ttao booths sold merchandise at a rock festival and an illustration fair. A batch of 25,000 limited-edition Ttao emoticons ran out in one day.

Archive · Oct 2025

Business · Feature

Public Mascots Reach Out Through Free KakaoTalk Emoticons

The National Fire Agency, the Gangwon State Office of Education, Taebaek, Yongin and Yanggu gave away free emoticons. Most sets had 16 designs, and one reached up to 270,000 people.

Archive · Aug 2025

Business

LG Uplus Mascot Mooner Tours Six Japanese Cities With Pop-Up Stores

Mooner's touring pop-up drew about 40,000 visitors across six cities in Japan. In South Korea, the character moved into stationery stores with dedicated branches.

Archive · Apr 10, 2025

Local

Daegu's Dalseo District Turns Mascots Dalsu and Dalhui Into AI Announcers

The two characters deliver district news on the official YouTube channel. The district plans to expand their story through musicals, animation and merchandise.

Archive · Feb 11, 2025

Business · Feature

Public Mascots That Gave Away Free Emoticons in 2024

Cheongju National Museum, Seoul's Yangcheon District, Gunsan City and the Gyeonggi Northern Autonomous Police Committee gave away free character emoticons in 2024.

Archive · Sep 2024

Local · Feature

March 2024 Local Mascot Roundup: New Faces and New Story Worlds

Hapcheon County unveiled Byeolkung and the Korean Red Cross launched its Blood Friends. The Jeonbuk State Culture and Tourism Foundation introduced JuBi and JayBi, and Sancheong County promoted its Sanneomeo Friends.

Archive · Mar 2024

Brands · Feature

Corporate Mascots in 2023, From Animation to Giant Sculptures

Five companies, from financial firms to a builder and a duty-free operator, put their characters to work in 2023. They used animation, emoticons and large sculptures.

Archive · Nov 2023

Local

Senior Culture Program Culture Youth Unveils Characters Sini and Eoni

Sini is a rabbit and Eoni is a flower stalk. Put together, their names make "senior," a word for older adults.

Archive · Oct 24, 2023

Business

Toss Opens Preorders for Two Catch Plush Toys, Limited to 5,000 Each

Catch, the chick character in the Toss app, is now available as two plush toys. About 540,000 people took part in a vote to choose the design.

Archive · Oct 18, 2023

Local

Gwangyang's Maedori Named City Promotional Ambassador

Maedori, a plum character created in 2010, received an official title 13 years later. It also reached the finals of the Our Neighborhood Character Awards.

Archive · Sep 19, 2023

Local

Yangpyeong County Unveils Tourism Character Yangchuni, Created by Its Own Officials

Yangpyeong County has unveiled Yangchuni, a sheep-shaped tourism character. County officials planned and created it themselves.

Archive · Aug 22, 2023

Local · Feature

University Mascots in 2023: New Names, New Designs

Daelim University named Daeungi through a contest, and Hanyang University renewed HYlion. Korea Maritime & Ocean University and Masan University introduced new mascots.

Archive · Aug 2023

Business

Daewoo E&C's Manager Daewoo Jeong Joins Character Licensing Fair

Daewoo E&C opened a Daewoo Jeong booth at a character licensing fair. All proceeds from merchandise sales will be donated.

Archive · Jul 14, 2023

Brands · Brief

Visang Education's Vivasam Holds Contest for a Teacher Representative Character

Vivasam sought a teacher representative character based on a beaver. The contest ran for one month from January 12, 2023.

Archive · Jan 12, 2023

Directory

Stories

Pouri, Byeolsan, Parangi and Gatpyeongi Film Hometown Love Donation Short Video

Gangneung's Haseullang Draws More Than 1,000 Visitors to Bread Festival Booth

Hanmi Science Unveils Anne, Official Character of Its Anne Series

From Habimi to Kiwooma, Corporate Characters of Summer 2026

Mirae Asset Securities Makes 'Animal Expedition' Season 2 With a University Partner

Korea Institute of Toxicology Unveils Mascot DOKA on YouTube

Corporate and Club Mascots Team Up With Sports Teams in 2026

From a Keyring Vote to Emoticons, February's Mascot Merchandise

Kyungsung University Student Team Honored by Suyeong District for Mory Short Videos and Merchandise

KBL Picks Capybara Character Basbara as Its Youngest Mascot With 52% of Fan Vote

Tsingtao's Ttao Tours Festival Booths Selling Merchandise

Public Mascots Reach Out Through Free KakaoTalk Emoticons

LG Uplus Mascot Mooner Tours Six Japanese Cities With Pop-Up Stores

Daegu's Dalseo District Turns Mascots Dalsu and Dalhui Into AI Announcers

Public Mascots That Gave Away Free Emoticons in 2024

March 2024 Local Mascot Roundup: New Faces and New Story Worlds

Corporate Mascots in 2023, From Animation to Giant Sculptures

Senior Culture Program Culture Youth Unveils Characters Sini and Eoni

Toss Opens Preorders for Two Catch Plush Toys, Limited to 5,000 Each

Gwangyang's Maedori Named City Promotional Ambassador

Yangpyeong County Unveils Tourism Character Yangchuni, Created by Its Own Officials

University Mascots in 2023: New Names, New Designs

Daewoo E&C's Manager Daewoo Jeong Joins Character Licensing Fair

Visang Education's Vivasam Holds Contest for a Teacher Representative Character