Yangpyeong County Unveils Tourism Character Yangchuni, Created by Its Own Officials

Yangpyeong County, Gyeonggi Province, unveiled its tourism character Yangchuni in August 2023. Yangchuni was planned and created by Yangpyeong County officials themselves.

Yangchuni is the county's tourism character and takes the form of a sheep. County officials developed it in-house, from planning to production. The county office created a character to promote tourism in Yangpyeong on its own.

Along with unveiling Yangchuni, Yangpyeong County also made a tourism promotional video built around the character's story. The video introduces tourism in Yangpyeong by following the character's story.

After its unveiling, Yangchuni was used in many places. It was made into merchandise, and Yangpyeong County opened Yangchuni's economic copyright to small business owners so merchants could use the character too. Yangchuni also appeared in building number plate promotions. A character that started in a tourism video expanded its use to products, shops and building number plates.

Besides Yangchuni, Yangpyeong County also has characters such as Mulsarangi and Haengbogi. News of Yangchuni's unveiling was posted on the Yangpyeong County website bulletin board on August 22, 2023.