Daewoo E&C's Manager Daewoo Jeong Joins Character Licensing Fair

Daewoo E&C opened a booth at a character licensing fair in July 2023. The booth featured the company's characters Manager Daewoo Jeong and the Jeong Daewoo Family. Manager Daewoo Jeong is grouped with the family characters as the Jeong Daewoo Family.

The booth sold metal key rings, mini dolls and 13 types of merchandise planned by the company's university student ambassadors. Daewoo E&C also ran a Tumblbug crowdfunding campaign and decided to donate all proceeds.

The Daewoo Jeong merchandise was also tied to the student ambassador program. The activities of Daewoo E&C's 20th class of university student ambassadors, announced in April 2023, included making and selling Daewoo Jeong merchandise. That is why merchandise planned by the ambassadors made the sales list at the licensing fair.

Daewoo E&C had earlier run a Daewoo Jeong pop-up store, which drew about 2,600 visitors. The construction company's character has steadily expanded its uses, from pop-up stores to merchandise sales, crowdfunding and donations.

News of the licensing fair booth was reported by Smart Today on July 14, 2023.