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Gangwon Mascots at a Glance, From Potato Ongsimi to Sisittakttaki

School characters make up the largest group. Wonju runs separate characters for the environment, quitting smoking and suicide prevention.

Nov 12, 2026

Opinion · Column

Mascots Do Not Have Terms of Office

Growing an existing face is harder than creating a new one. That is why it is worth more.

News · Notice

Daily Mascot Launches With a Directory of 5,091 Mascots From Across South Korea

An online newspaper that covers only mascots has launched. It is also publishing a record of South Korean mascots going back to 2023.

Opening Up the Artwork Sold the Mascots: Boogi and Kumamon

Busan opened its mascot Boogi to free use in 2021. Japan's Kumamon can be used without a fee when the purpose is promotion.

Opinion · Column

Mascots Need a Record Too

On the launch of Daily Mascot, we commit to recording, accurately, why mascots are created and how they are used.

Brands · Brief

9.81 Park Jeju's Gyureu Fronts Nauda Tourism Campaign

9.81 Park Jeju is putting its tangerine mascot Gyureu at the center of a campaign for Nauda members. Members who use the full package receive a limited-edition bandana.

Archive · Nov 6, 2026

Gyeongsangnam-do Wins Top Prize at Public Character Festival Awards

Gyeongsangnam-do Provincial Government won the top prize in the government and local government category. Sejong National Arboretum's Roki, Korea National Railway's Railo and the Hanbang Family also won awards.

Archive · Oct 17, 2026

Boeun Jujube Festival Turns 20, Opens Shop for Mascots Bomi and Euni

Boeun County gave away free Bomi and Euni emoticons to mark the jujube festival's 20th anniversary. It also ran a merchandise shop at the festival grounds.

Archive · Oct 16, 2026

Nonsan Strawberry Festival Characters Win Top Prize at Public Character Festival

The Nonsan Strawberry Festival characters won the top prize in the festival category. The Korea Employment Information Service's Yongyongi and Ppiyagi won the popularity award in the public category.

Archive · Oct 16, 2026

Mascots Take the Stage at Fall 2026 Festivals and Events

Ssiagi of Eumseong, BBOGI of Daegu and Hamo of Jinju were among the mascots out in force at fall festivals. Others appeared at a film festival and a content fair.

Archive · Sep 28, 2026

Yangyang Pine Mushroom and Salmon Festival Unveils Four Official Characters

Songsongi and Solhalbae represent the world of the mountain, while Yeondongi and Daecheon Eommeom represent the world of the river. The festival's programs also follow the characters' story.

Archive · Sep 15, 2026

Agencies and Companies Turn to Contests for Mascot Merchandise and Names in 2026

Korea Expressway Corporation, Gwangjin District, KSPO and Mungyeong City held merchandise design contests. The Korea Institute of Nuclear Safety and CJ CheilJedang sought names for their characters.

Archive · Aug 5, 2026

Public Agency Characters Reach the Finals of the 2026 Public Character Festival

Public agency characters made up 42 of the 74 finalists. Pai Chai University's Naseomi received 5,160 votes.

Archive · Aug 2026

Gijang County Opens 'Gijang Friends' Pop-Up Store at Lotte Mall East Busan

The pop-up at Lotte Mall East Busan was designed around a harbor departure theme. It offered a stamp tour and limited-edition merchandise.

Archive · Jul 24, 2026

Busan Transportation Corporation Unveils New Mascots Booray and Tavio, First in 15 Years

The two characters, a seagull train and a paper ticket, were chosen in a vote weighted 60% to citizens and 40% to employees.

Archive · Jul 1, 2026

Brands

Buldak's New Mascot PEPPO Gets an Official Platform

Samyang Roundsquare has replaced HOCHI with PEPPO as Buldak's main mascot. It also opened PEPPO World.com and the PEPPO World Shop.

Archive · Jun 23, 2026

People · Feature

Schools Pick New Mascots Through Student Contests and Ideas

From Sanggal Elementary School's Songi to Woosuk University's WOON, several schools chose mascots through student contests and ideas.

Archive · Jun 2026

Local · Brief

Dobong District Launches Official Instagram for Eunbongi and Hakbongi

The first post went up on April 1, 2026. The district posts webtoons and reels every Wednesday and is considering selling merchandise.

Archive · Apr 1, 2026

Sports · Feature

Corporate and Club Mascots Team Up With Sports Teams in 2026

Malhaeboca's Chu, Hana Insurance's Byeoljanggun and Everland's Lessy partnered with sports clubs. SSG Landers and IBK Altos put their own club characters forward.

Archive · Mar 29, 2026

Chuncheon Tourism Characters Bomnae Crew Hold First Pop-Up in City Hall Lobby

Six characters, including ones modeled on dakgalbi and makguksu, appeared at their first pop-up store. The event continued as a pop-up touring local tourist sites.

Archive · Mar 20, 2026

Hwaseong FC Unveils Mars and Po, the Club's First Mascots

Mars is an alien creature styled as the club's official cheerleader. The mascots have expanded their activities through themed events and pop-ups.

Archive · Mar 19, 2026

From a Keyring Vote to Emoticons, February's Mascot Merchandise

From a vote on Eokdori keyrings to KDZ emoticons, a research institute, an international organization, universities and companies turned their mascots into merchandise.

Archive · Feb 2026

People

Hongseong County Picks Hongberry and Others From 525 Local Specialty Character Entries

Hongseong County chose the strawberry character Hongberry and the garlic characters Maru and Roro. In August, Ttori and Ssari reached the finals of a character festival.

Archive · Jan 14, 2026

New Characters and Design Contests Mark January 2026

Gwacheon and Guri unveiled new characters in January 2026. Gwangyang and the Sokcho City Museum turned to public participation and contests to choose theirs.

Archive · Jan 2026

People

Kyungsung University Student Team Honored by Suyeong District for Mory Short Videos and Merchandise

A fashion design team at Kyungsung University planned AI short-form videos and fashion merchandise featuring Mory. The team received a plaque of appreciation from the head of Suyeong District.

Archive · Dec 19, 2025

Hanami and Banguri Merchandise Vending Machines Open at Two Line 5 Stations

Hanam City has installed merchandise vending machines at Misa and Hanam City Hall stations. It runs them with the Hanam Regional Self-Sufficiency Center.

Archive · Dec 8, 2025

KBL Picks Capybara Character Basbara as Its Youngest Mascot With 52% of Fan Vote

A capybara-inspired character won 52% of a fan vote that drew about 4,000 ballots. It becomes the youngest member of the KBL lineup.

Archive · Nov 19, 2025

V-League Launches Official Cheering Sticks for All Clubs, Plus 3 Merchandise-Only Characters

The Korea Volleyball Federation (KOVO) released official cheering sticks for every V-League club with Kofan Global. It also unveiled three new characters made only for merchandise.

Archive · Oct 25, 2025

News · Feature

Hospitals That Gained Mascots in 2025, From Bubaegi to Ilbaegi

Busan Paik Hospital unveiled Bubaegi and Ilsan Paik Hospital unveiled Ilbaegi. KIRAMS and the National Center for Mental Health brought out their characters as plush dolls and costumes.

Archive · Oct 10, 2025

Brands

Tsingtao's Ttao Tours Festival Booths Selling Merchandise

Ttao booths sold merchandise at a rock festival and an illustration fair. A batch of 25,000 limited-edition Ttao emoticons ran out in one day.

Archive · Oct 2025

Baekhodori and Todeogi Win Grand Prizes at 2025 Public Character Festival

Baekhodori of the Korea Sports Promotion Foundation and Todeogi of Gimhae won grand prizes. Ums Friends of Gangdong District and others took top excellence awards.

Archive · Sep 13, 2025

2025 Joayong Festival Draws 45,000 Visitors Over Two Days

The Joayong Festival drew 45,000 visitors over two days. Pop-up sales topped 14 million won ($10,000), more than four times the forecast.

Archive · Sep 2025

Brands

Hollys Unveils Holly Bear, a Bear That Came Down From the Forest

Hollys introduced Holly Bear, a bear drawn down from the forest by the smell of coffee. The chain released three seasonal menu items and merchandise, and some items sold out right after launch.

Archive · Sep 2025

Ulsan Keunaegi Becomes First Local Government Character on Kakao Talk Deal

Ulsan Keunaegi is the first South Korean local government character to open a store on Kakao Talk Deal. It sells more than 30 products, including tumblers, socks and umbrellas.

Archive · Aug 12, 2025

Local · Brief

Jinju's Hamo Wins Grand Prize for Tourism Design at Tourism Policy Awards

Jinju City's Hamo tourism character project won the grand prize in tourism design at the Tourism Policy Awards. The project ties together merchandise, the Hamo Store, a night mission tour and a stamp tour.

Archive · Jul 15, 2025

Daejeon's Jung District Issues Guidebook for Junggu Halmae and Grandson Junggu

The guidebook sets out the characters' basic and applied forms and usage standards. In March, the district also gave away free Junggu Halmae passport cases.

Archive · Jul 10, 2025

Sports · Feature

T1, SSG Landers and PBA Unveil New Mascots in July 2025

T1 unveiled ATI, SSG Landers introduced Puri and Batty, and the PBA revealed Billy Bear. Gen.G Esports' GenRang served as an EWC ambassador.

Archive · Jul 2025

South Korean Local Governments Widen Paths to Mascot Merchandise in First Half of 2025

Yangpyeong County and Bucheon City opened the economic rights to their characters. Gyeongju City cut the copyright fee for its symbols to 1%.

Archive · Jun 17, 2025