Daejeon's Jung District Issues Guidebook for Junggu Halmae and Grandson Junggu

Jung District in Daejeon produced and distributed a guidebook in July 2025 for its social media characters Junggu Halmae and Grandson Junggu. The guidebook contains the characters' basic forms, applied forms and usage standards. It gathers in one place the forms and standards to follow when using the characters.

With the guidebook, the district began managing the two characters as district brand assets. Characters that had been used on social media are now used according to set forms and standards.

The characters also appeared as everyday merchandise. In March of the same year, the district made passport cases featuring the Junggu Halmae character and handed them out for free. The passport cases also introduced the district's tourist attractions and popular restaurants. It is an example of character merchandise used to promote public services. With merchandise in March and the guidebook in July, the district strengthened both the range and the standards of character use.

Besides Junggu Halmae and Grandson Junggu, Jung District's characters include Hyodoryeong and Hyonangja.