Hollys Unveils Holly Bear, a Bear That Came Down From the Forest
Hollys introduced Holly Bear, a bear drawn down from the forest by the smell of coffee. The chain released three seasonal menu items and merchandise, and some items sold out right after launch.
Coffee franchise Hollys unveiled its brand mascot, Holly Bear, in September 2025. Holly Bear, a bear drawn down from the forest by the smell of coffee, appears on menus, merchandise and in stores.
Seasonal menu items arrived with the launch. Hollys introduced three items in its "Bear Loves FALL" seasonal menu. It also released merchandise such as 3D figures and card wallets, and some of the merchandise sold out right after release.
Before unveiling Holly Bear, Hollys also worked with another character. From June 12, 2025, it sold six summer collaboration merchandise items marking Miffy's 70th anniversary. In effect, the chain released merchandise with a partner character in summer and with its own mascot in fall.
News of Holly Bear's launch and the merchandise selling out was reported on October 15, 2025. Hollys has taken Holly Bear beyond menus and merchandise and into its stores.
Sources
- 메트로신문 기사metroseoul.co.kr
- 푸드투데이 기사foodtoday.or.kr
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