Ulsan Keunaegi Becomes First Local Government Character on Kakao Talk Deal

Ulsan Keunaegi, the character of Jung District, Ulsan, opened a store on Kakao Talk Deal in August 2025. It is the first time a South Korean local government character has joined Kakao Talk Deal. The store sells more than 30 products, including tumblers, socks and umbrellas. The news was reported on August 12, 2025.

Ulsan Keunaegi merchandise is also a source of income for Jung District. Merchandise revenue averages 50 million won ($36,000) a year, and the district books it as non-tax revenue.

The district has also expanded its product line through contests. In March of the same year, it held the "2025 Ulsan Keunaegi Product Contest." Total prize money was 7 million won ($5,100), and seven winning entries were selected. Winning entries from the earlier 2024 contest went on sale at Ulsan Keunaegi House, becoming store products.

The product contest and online Talk Deal sales were added to sales at Ulsan Keunaegi House. Over 2025, a pipeline took shape: the contest adds products, which are then sold in the store and online.