Tsingtao's Ttao Tours Festival Booths Selling Merchandise
Ttao booths sold merchandise at a rock festival and an illustration fair. A batch of 25,000 limited-edition Ttao emoticons ran out in one day.
Beer K, the importer and distributor of Tsingtao in South Korea, set up booths at several festivals in 2025 featuring its character Ttao. At the Busan International Rock Festival, it sponsored the River Stage and ran a booth called "Ttao-Rak-sil." The news was reported on October 15, 2025.
The Ttao booth also appeared at other events. Beer K ran Ttao booths at the Seoul Park Music Festival, Seoul Illustration Fair V.19 and JUMF 2025. The booths sold Ttao merchandise, including plush doll keyrings, magnets and beach towels.
There was also a response online. Beer K released 25,000 limited-edition Ttao emoticons to mark the launch of its KakaoTalk channel, and all of them were gone in one day.
From music festivals to an illustration fair and a KakaoTalk channel, Ttao promoted Tsingtao in many places in 2025. The booths sold merchandise, and the channel gave out emoticons.
Sources
- 메트로신문 기사metroseoul.co.kr
- 한국면세뉴스 기사kfmn.co.kr
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