Jinju's Hamo Wins Grand Prize for Tourism Design at Tourism Policy Awards
Jinju City's Hamo tourism character project won the grand prize in tourism design at the Tourism Policy Awards. The project ties together merchandise, the Hamo Store, a night mission tour and a stamp tour.
The Hamo tourism character project of Jinju City, South Gyeongsang Province, won the grand prize in the tourism design category at the "2025 Korea Tourism Policy Awards" in July 2025. Jinju City was recognized for linking Hamo with merchandise, the Hamo Store, a night mission tour and a stamp tour.
Hamo is Jinju City's tourism character. The city's other characters are Ayo and Nongae. The award is a case of a project that runs character merchandise, a store and tourism programs under one character being recognized in the field of tourism design.
Sources
- 경남뉴스24 기사gnnews24.kr
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