Gwangyang's Maedori Named City Promotional Ambassador

Maedori, the character of Gwangyang City, South Jeolla Province, was named a Gwangyang City promotional ambassador in 2023. As ambassador, Maedori took part in promoting Gwangyang's plum blossom festival and gizzard shad festival.

Maedori is a character based on the Gwangyang maesil plum. It is a mischievous boy who is set to be 10 years old forever. The character, created in 2010, gained the official title of city promotional ambassador in 2023.

In the same year, Maedori also advanced to the finals of the 6th Our Neighborhood Character Awards. Thirty of 137 characters made the finals. The ambassador appointment and the finals berth came in the same year.

Maedori also appeared on the YouTube channel Orosi Gwangyang. Through festival promotion and video appearances, Maedori took on the job of making Gwangyang known. A character born from a local specialty, the maesil plum, has in effect become the promotional face of the city.

Besides Maedori, Gwangyang City has several other characters, including Baekuni, Haea, Maehyangi and Gijeongi. News of the ambassador appointment and the finals berth was reported by Metro Shinmun on Sept. 19, 2023.