Gangwon State Unveils Mascots Gangwoni and Teukbyeori for Its Launch

Gangwon State unveiled a new CI, characters and a dedicated typeface in June 2023 to mark its launch as a special self-governing province. There are two characters, Gangwoni and Teukbyeori.

The new symbols were developed jointly with the Gangwon Design Promotion Agency. The province created its new face together with a regional design institution. The unveiled designs were selected for a Good Design award.

What sets this release apart is that the CI, the characters and the typeface came out all at once. In effect, the province put a new symbol system in place timed to a single moment, its launch. To match the new name of special self-governing province, it organized the images, lettering and characters that promote the province together.

The names of the two characters carry the words Gangwon and "special" (teukbyeol) as they are. Gangwoni and Teukbyeori were recorded as provincial characters released for the launch of the special self-governing province, and they are listed as provincial characters in the symbols section of the province's website. With the Good Design selection, the design of the new symbols also received outside recognition.

News of the launch and the unveiling of the symbols was reported by Aju Business Daily on June 9, 2023.