K-MEDIhub Unveils Researcher Mascots Medi and Hub

The Daegu-Gyeongbuk Medical Innovation Foundation (K-MEDIhub) unveiled its official mascots, Medi and Hub, on June 25, 2024. That day, the foundation posted a press release on its official blog announcing the launch of the two mascots.

Medi is a curious researcher character. The foundation's English name is written KMEDIhub, and Medi wears a helmet shaped like M, the initial of the MEDI in that name. Hub is Medi's partner mascot. The two mascots were unveiled together on the same day, so they were introduced as a pair from the start. Put the two names together in order and they read "Medihub," which echoes the foundation's short name, K-MEDIhub.

The foundation said it plans to have Medi and Hub appear at events including KOAMEX. The unveiling came with a plan for event appearances.

K-MEDIhub is a support institution for the advanced medical industry based in Daegu. It has made a researcher-like character the face of the institution. A distinctive feature of Medi and Hub is that parts of the institution's name are split between the characters' names and the helmet design.