Woori Bank Brings Back 'Wibee Friends' With a K-pop Idol Concept

Woori Bank relaunched its characters 'Wibee Friends' with a K-pop idol concept at its management strategy meeting in January 2024. Wibee Friends had stopped activities in 2019, and news of the revamp was reported on January 29, 2024.

A new member, 'Pudding,' joined with the revamp. Wibee Friends is made up of Wibee, a blue honeybee, along with Pudding, Bombom, Dalbo, Duji and Kuro. Woori Financial Group introduces Wibee Friends as the group character of Woori Financial Group in the 'Group Characters' section of its website.

The characters also posted results after their return. In 2024, the Wibee Friends music video 'Let's Go Get Honey' recorded about 5.62 million views. A batch of 75,000 free KakaoTalk emoticons ran out early, within two hours.

The revamped Wibee Friends have been used in advertising, savings products and merchandise. Instead of discarding characters that had gone inactive, Woori Bank gave them a new concept and put them forward again. Starting in January 2024, Wibee Friends returned as the face of Woori Bank and Woori Financial Group.