Air Busan Launches Official Characters Eburi and Reoburi

Two new official characters replace the airline's previous character, Smarty. Their names were chosen through an internal staff contest.

By Daily Mascot Newsroom·Nov 10, 2026, 8:05 PM KSTUpdated Nov 11, 2026Event date January 3, 2024
Eburi
Eburi. Image: Air Busan

Air Busan launched its new official characters, Eburi and Reoburi, in January 2024. The two characters took the place of Smarty, the character the airline had used until then.

The names of the two characters were chosen through an internal staff contest. To coincide with the launch, Air Busan released Eburi and Reoburi plush keychains and sold them at Shop Air Busan.

News of the launch was reported on January 3, 2024. From that point, Eburi and Reoburi became the characters representing Air Busan.

Sources

  • 메트로신문 기사metroseoul.co.kr
  • 에어부산 누리집airbusan.com

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