Korea Customs Service's Mata Joins Public Character Goods Pop-Up at Duty-Free Store

The Korea Customs Service ran a "K-Public Character Goods Pop-Up Zone" for 11 days, from May 21 to May 31, 2026, on the ninth floor of Lotte Duty Free World Tower. The pop-up gathered goods from several public characters in one place. The agency's character Mata took part alongside Kumdori, Hamo, Lumi & Ttungi, and Joayong.

Mata represents the Korea Customs Service's drug detection dogs. The name comes from two Korean expressions: "to smell" (matda) and "to take on the role of drug detection" (matda). News of the pop-up zone was reported on May 22.