Seoul Metro Opens Ttota Pop-Up for Seoul Subway's 50th Anniversary

Seoul Metro opened "Ttota's Invitation," a pop-up for its character Ttota, in July 2024 to mark the 50th anniversary of the Seoul subway. The pop-up ran for 10 days at Hyundai Department Store D-Cube City. News of the pop-up was posted on July 26, 2024, on "Seoul in My Hand," the Seoul Metropolitan Government's website.

The pop-up offered about 20 kinds of Ttota merchandise. Visitors could try on station staff uniforms and take Life4Cuts photos. A line of people waiting to get in formed before opening.

The Seoul Metropolitan Government's Media Hub reported from the pop-up on July 29, 2024. On site, there was a random keyring draw, a stamp tour and a social media check-in event. Programs for buying merchandise, trying on uniforms, taking photos and collecting stamps were gathered in one space.

Ttota is Seoul Metro's character. To match the Seoul subway's 50th anniversary, Seoul Metro put Ttota forward as the name and star of the pop-up. It was a chance to meet Ttota at a department store, not a subway station.