Hyundai Livart Furniture Character Family Draws About 11,000 to Seongsu Pop-Up

Hyundai Livart opened a pop-up for its own characters at EQL in Seongsu-dong, Seoul, in June 2025. About 11,000 people visited the pop-up, and more than 80% of visitors were in their 20s and 30s.

The Livart characters are a set of characters that personify furniture and home goods as a family. Furniture and home goods such as a sofa, a bookshelf, a table and a lamp became a family of six: Cabi (father), Rond (mother), Artisan (grandfather), Atelie (grandmother), Pli (son) and Lumi (daughter). Each family member has a different MBTI type, and all of them live within a story world called "Life Artist."

Character merchandise followed three months later. In September, Hyundai Livart released six figures of its own characters. They range from 95 to 150 mm in size and cost 39,000 won ($28) each. It was the first time a South Korean furniture company had released figures of its own characters.

Hyundai Livart is a furniture company affiliated with Hyundai Department Store Group. Over 2025, it introduced the six family characters in turn through the Seongsu pop-up and the figure release.