ROSA Named Korea Labor Foundation Character Through Public AI Contest

The Korea Labor Foundation announced the results of its public AI character contest in September 2026 and chose its official character. ROSA, which won the contest's grand prize, became the foundation's official character. The foundation announced the results in a press release on September 7.

The contest ran for the whole month of July 2026. The foundation described it as a character contest using AI. It accepted characters that members of the public drew with generative AI. When it opened the contest, the foundation set a goal of moving away from the static image of public institutions. News of the contest was released in July through a press release on the government's policy briefing service.

The contest selected 51 entries in total: one grand prize and 50 excellence awards. Of these, the grand prize winner ROSA became the face of the foundation. The foundation said it plans to apply ROSA to its website, promotional materials and social media in stages.

The Korea Labor Foundation operates the Middle-Aged Tomorrow Centers. This is a case of an institution's official character coming from a drawing the public made with generative AI. The official character was decided two months after the contest opened.